Montrealers won't have to go without fruit and vegetables this year

    In time of economic crisis, Good Food Box program meets an urgent need

    MONTREAL, May 6 /CNW Telbec/ - Montrealers hit by the economic crisis
will not have to deprive themselves of fruit and vegetables. Today, Moisson
Montreal officially launched the Good Food Box, an innovative concept that was
previously only available as a regional pilot project. To date, fifteen
boroughs on the island of Montreal benefit from this food assistance program.
High-quality fresh fruit and vegetables at reasonable prices will now be
available to those with a normally limited access to healthy food thanks to a
bulk buying service developed in collaboration with local farmers and
    "Because of the current economic crisis, many families have had to reduce
that portion of their budget allotted to food," maintains Johanne Théroux,
Executive Director of Moisson Montreal, the organization which manages the
Good Food Box. "Families such as these are now able to ensure healthy
nutrition through an accessible program which works hand in hand with local
farmers in order to offer fresh fruit and vegetables at reduced prices."
    The Good Food Box distributes high-quality fresh fruit and vegetables
through a network of drop-off points. The program encourages local
agricultural producers and stresses the importance of healthy nutrition
through a diet rich in fruit and vegetables.
    "Our pilot project has shown that the Good Food Box encourages
cooperation and networking between individuals and organizations who are
inspired to organize collective kitchens and home delivery services," explains
Johanne Théroux. "Good Food Box therefore offers Montrealers the possibility
to break out of their isolation and create community bonds. The program is
being developed in Laval and on the South Shore and our objective is to
distribute 40 000 boxes in 34 boroughs before 2011."
    For more information on registration in the Good Food Box program, or to
obtain a list of drop-off points, Montrealers may consult Moisson Montreal's
Web site at Three box sizes
are available to participating families and individuals: large for $16, medium
for $10 and small for $7. In accordance with Canada's Food Guide, each box
contains an equivalent of 5 daily portions per person for one week. The boxes
also contain information and recipes for the distributed produce.
    Good Food Box is possible thanks to Moisson Montreal, Centraide of
Greater Montreal, the Marcelle and Jean Coutu Foundation and the Bombardier
Aerospace Employee Fund.

    About the Good Food Box (GFB):

    Initiated in September 2003 as a food security project serving the
Notre-Dame-de-Grâce community, the Good Food Box became a regional pilot
program in September 2007 when its operations were transferred from the NDG
Food Depot to Moisson Montreal. Since then, production has gone from 300 boxes
of fruit and vegetables delivered every month in two boroughs to more than
1200 boxes in 15 boroughs. The program is also being developed in Laval.

    About Moisson Montreal

    Moisson Montreal is a non-profit organization. The food bank recovers and
freely distributes food and essential products to community agencies on the
island of Montreal throughout the year. By distributing approximately 8.1
million kilograms of foodstuffs to 210 agencies who help 112 000 people every
month, Moisson Montreal is Canada's largest food bank.

For further information:

For further information: Michelle Sullivan, Michelle Sullivan
Communications, (514) 995-4015,

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Moisson Montréal

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