Business and creativity
The IBM 2010 Global CEO survey of 1,500 CEOs in 60 countries and 33
found that CEOs rank creativity as the most important leadership
quality, ahead of
management discipline, rigor, operational acumen and vision.
IBM 2010 Global CEO Study
MONTREAL, Oct. 4, 2011 /CNW Telbec/ - In May 2012, Montreal will play
host to a unique event: C2-MTL, a major international gathering for
business leaders interested in insights into how creativity can drive
their organization's strategic development. With high-profile speakers,
thought-provoking presentations and privileged access to business gurus
who have figured out how to incorporate creativity into business
management, C2-MTL will be an opportunity for participants from
industries of all types to develop their business creativity skills and
discover tools for stimulating their organization's innovation
"The findings of the IBM Global study are quite striking: creativity is
no longer a distinguishing feature of the new economy; it is becoming a
key management function for businesses and executives in all industries
and all corners of the globe," said Jean-François Bouchard, President
of Sid Lee and the main architect of the event. "Creativity is a
critical factor for business survival in the age of globalization.
C2-MTL will explore the business/creativity dyad and its potential to reshape the business landscape. We must use
both sides of our brains in order to fully leverage our ability to
think and create. Participants will be prompted to do just that, and
will then be able to apply what they learn in their organizations."
"A gathering of this size will draw an international corporate audience
and world-renowned innovators," said the Honourable Charles Lapointe,
President & CEO of Tourisme Montreal, a key figure in the development
of C2-MTL. "We are excited about the anticipated exposure and benefits.
We are especially pleased that the event will showcase Montreal's
How to bring creativity into the workplace
From May 22 to 25, 2012, C2-MTL will tackle a series of key business
issues. The items on the agenda will include: creating an environment
that stimulates the emergence of new ideas, breaking down
interdepartmental barriers to spur creativity, developing evolutionary
business models, the value of R&D, and fostering idea-generation and
The Board of Trade wasted no time throwing its support behind C2-MTL.
Not only is this a fantastic concept for promoting the city and its
assets, but it will also be an opportunity to demonstrate the creative
know-how of our local champions," said Michel Leblanc, President and
CEO of the Board of Trade of Metropolitan Montreal.
Speakers from a wide spectrum of backgrounds will share their
experiences, including noted director Francis Ford Coppola, who will be
speaking on the subject "A Brave New World" former Disney CEO Michael
Eisner; Robert Safian, Editor of Fast Company; Dr. Rex Jung, Associate Professor of Neuroscience at the University of
New Mexico, who will speak on "The Eureka Moment"; Arianna Huffington, Editor in Chief of AOL Huffington Post Media Group;
Robert Wong, Executive Creative Director of Google Creative Lab; Daniel
Lamarre, CEO of Cirque du Soleil; Lotfi El-Ghandouri, the founder of
Creative Society and Hub Madrid; and many others.
A web of experience supporting a wealth of content
C2-MTL is an unorthodox concept, a conference with an entirely new
framework designed to produce a creativity-generating environment.
C2-MTL has rethought the conventional conference concept to come up
with an event featuring one-of-a-kind meetings, immersive exhibitions
and activities, a creativity Boot Camp and collaborative sessions, all
set in an innovation village specially designed for C2-MTL.
"We want this to be a content-driven experience that creates a conducive
environment for learning creative leadership skills, spurs participants
to think deeply about their business issues and helps them build a
culture of creativity in their organization," said Benoît Berthiaume,
Executive Producer of C2-MTL.
Mr. Sam Hamad, the Minister of Economic Development, Innovation and
Export Trade, and Raymond Bachand, the Minister responsible for the
Montreal region, agree that Quebec companies must continue to be daring
and creative. They reiterated that the government understands these are
essential to the success of Quebec businesses. It is for this very
reason that the Quebec government implemented the Québec Research and
Innovation Strategy in 2010.
In the 21st century, creativity should become a strategic function in
all organizations, and the Government of Quebec will always be there to
support bold initiatives that demonstrate the talent of our people.
A unique address for a unique event
The C2-MTL conference will be held in the storied New City Gas Co.
building, a historic 19th century complex that supplied gas to the city's streetlights in the
1920s. Located in Griffintown in the heart of Montreal's Quartier de l'innovation (innovation district), the complex will be entirely refurbished and
restored to bygone glory in order to enhance the participant
C2-MTL's partners include Sid Lee, Cirque du Soleil, HSM Global and Fast Company, a media company that is at the cutting edge of business innovation
issues. Written by and for the most forward-looking business figures, Fast Company inspires readers to think outside the box and build the future of
business. Fast Company will celebrate its list of the 100 most creative people in the world
exclusively at C2-MTL.
"C2-MTL reflects the status of Montréal as a cultural metropolis, as
well as our commitment to pursue economic development differently.
Creativity is key in Montréal, and we distinguish ourselves through
cooperation. Fashion and the virtual world unite, heath and the digital
arts meet, aerospace mingles with the video game world. We have the
ability to lift boundaries between sectors to promote innovation.
C2-MTL is an exceptional springboard to achieve this, and we are proud
to support this great event that brings people together, "said the
Mayor of Montréal, Gérald Tremblay.
Cirque du Soleil, a creative partner of C2-MTL, will devote its talents
and energy to supporting the event. "Our people are contributing ideas
that will transform the participant experience at C2-MTL and make it an
event people will long remember," said Daniel Lamarre, CEO of Cirque du
Soleil. "Our teams' creativity extends well beyond the trapeze and the
tight-rope. Expect the unexpected."
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