Montreal becomes the first city to be recognized for Geotourism by the National Geographic Society

    MONTREAL, Oct. 18 /CNW Telbec/ - Tourisme Montréal is proud to be the
first city in the world to sign the Geotourism Charter of the
National Geographic Society. The Society's choice of Montreal as the first
signatory underscores the work Montreal has accomplished in tourism outreach
and promotion as well as the active collaboration between the tourism and
cultural stakeholders of Greater Montreal. Committing to respect and promote
the Charter's principles, Tourisme Montréal together with the two
co-applicants for Montreal's candidature to the Charter - the World Centre of
Excellence for Destinations (CED) and Héritage Montréal - signed the Charter
at today's press conference. The Mayor of Montreal, Gérald Tremblay, also
signed the Charter.
    "We are thrilled about the recognition given to us by the
National Geographic Society, a prestigious organization that contributes
significantly to promoting responsible tourism," said Charles Lapointe,
president and CEO of Tourisme Montréal. "Montreal has long been recognized for
its historic district, its creativity, and its festive spirit. Now our city
can boast one more asset, namely, having been distinguished among the world's
largest tourism cities for its sound practices in cultural tourism."
    The recognition, awarded for the first time by the National Geographic
Society, reflects the Society's vision to adapt the Geotourism Charter to
urban agglomerations. As a signatory, Montreal agrees to respect the 13 main
principles of the Charter. For Montreal's tourism development, this implies
adopting an approach even more attuned to the city's natural, heritage, and
cultural character and which corresponds to UNWTO's Global Code of Ethics for
Tourism as well as to the principles of the International Cultural Tourism
Charter of the International Council on Monuments and Sites (ICOMOS).
    Tourisme Montréal wishes to acknowledge the combined efforts of all
Montreal stakeholders who participated in the application, including the two
co-applicants Héritage Montréal and the World Centre of Excellence for
Destinations (CED). The collaboration of the Ministère de la Culture et des
communications du Québec, through its commitment to Montreal's cultural
tourism, was also invaluable for this achievement. Finally, Tourisme Montréal
wishes to thank the National Geographic Society for this exceptional
recognition of Montreal.

    Tourisme Montréal is responsible for providing leadership in the
concerted efforts of hospitality and promotion in order to position the
destination on leisure and business travel markets. It is also responsible for
developing Montréal's tourism product in accordance with the ever-changing
conditions of the market.

For further information:

For further information: Pierre Bellerose, Vice President, Public
Relations, Product Research and Development, (514) 844-2404,

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