Montréal becomes the first city in the world to release a National Geographic Society Geotourism MapGuide

    MONTREAL, June 15 /CNW Telbec/ - Tourisme Montréal is proud that Montréal
is the first major city in the world to release an urban Geotourism MapGuide,
developed in cooperation with the Montréal community. Tourisme Montréal would
also like to acknowledge the significance of this gesture by the National
Geographic Society for Québec's metropolis. The National Geographic Society, a
prestigious American organization, has long promoted responsible tourism.
Recognizing Montréal as a geotourism city holds great value for the
destination as it points to the city's good practices in sustainable cultural
tourism. Creating the MapGuide bearing the seal of the National Geographic
Society will raise Montréal's profile and increase its impact on the world
    The concept of geotourism was developed by the National Geographic
Society to promote the geographic character of a destination-its environment,
culture, aesthetic appeal, heritage and the well-being of its inhabitants. The
Geotourism MapGuide project is fully aligned with this definition and the
principles of geotourism.
    With the Geotourism MapGuide, Canadian and foreign tourists visiting
Montréal will be able to choose a different route, one that reflects the
choice of Montréalers. With local knowledge and a respect for the spirit of
the sites incorporated into its design, the National Geographic Society's
geotourism map is another exceptional tool for our destination that will
highlight quality activities and attractions in Montréal. An electronic
version of the MapGuide is available as of today at
    Tourisme Montréal wishes to thank a number of project participants: the
National Geographic Society for recognizing Montréal in this remarkable manner
and for this first Geotourism MapGuide; the City of Montréal and the Ministère
de la Culture, des Communications et de la Condition féminine, whose
involvement and financial support made this project possible; and the Montréal
Geotourism Council, a committee made up of some 20 organizations that took
active part in shaping the MapGuide.
    Tourisme Montréal would also like to draw particular attention to the
invaluable cooperation demonstrated by the entire Montréal community, its
support, enthusiasm and outstanding dedication. The Geotourism MapGuide is
unique in that its content was suggested and developed in collaboration with
Montréal residents.
    "The Geotourism MapGuide includes not only natural, cultural and historic
attractions that are particularly indicative of the city's heritage, but also
local experiences that apply to us as Montréalers," said Charles Lapointe,
President and Chief Executive Office of Tourisme Montréal. "It's a great way
to help protect and promote our assets! This map, which features over 100
attractions, also testifies to the affection Montréalers feel towards their
    Tourisme Montréal takes great pride in the completion of this geotourism
map, a major milestone in an initiative that began with the signing of the
Geotourism Charter in October 2007. This commitment, reflected today in the
MapGuide, will be followed by other geotourism actions aimed at pursuing our
destination's tourism outreach.

    To see the Geotourism MapGuide, please follow this link:

    Tourisme Montréal is responsible for providing leadership in the
    concerted efforts of hospitality and promotion in order to position the
    destination on leisure and business travel markets. It is also
    responsible for developing Montréal's tourism product in accordance with
    the ever-changing conditions of the market.

For further information:

For further information: Pierre Bellerose, Vice President, Public
Relations, Product Research and Development, Tourisme Montréal, (514)

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