Money Mailer Protects Exchange and SQL Server Data with BakBone

    Quality Leader in the Direct Mail Industry Benefits from BakBone's
Scalable and Reliable Data Protection

    SAN DIEGO, August 29 /CNW/ - BakBone Software(R) (Pink Sheets:  BKBO), a
global provider of heterogeneous integrated data protection solutions, today
announced that Money Mailer protects over 120 terabytes of data across 300
franchises with BakBone solutions. Money Mailer is the number one advertising
services franchise for the third consecutive year, according to Entrepreneur
Magazine. Money Mailer relies on NetVault(R): Backup Application Plugin
Module(TM) (APM) for SQL Server and NetVault: Backup APM for Exchange to
safeguard their business-critical data. Money Mailer uses Microsoft SQL Server
for financial reporting and many day-to-day operations systems, and the
network operations team supports a massive Microsoft Exchange installation. As
Money Mailer continued to grow at a rapid pace, adding over 60 franchisees
annually, technology requirements tripled over a three-year period.

    "Art is king at Money Mailer and we handle thousands of PDF files daily,"
said Frank Migliaccio, director of network operations at Money Mailer.
"Increasingly, our franchisees depend on our ability to reproduce those files
quickly if something happens on their end and an image is damaged or lost."

    Money Mailer runs BakBone's flagship data protection solution, NetVault:
Backup, with NetVault: Backup APM for Exchange and NetVault: Backup APM for
SQL Server. Performance has been flawless, enabling Money Mailer to reap
immediate benefits. In particular, BakBone's ease-of-use garners high marks at
Money Mailer for its simple, graphical user interface, policy automation and
cadre of reporting tools that substantially streamline daily management of
backup and recovery operations. "Performing backups is almost a 'set and
forget' process now," added Migliaccio. "Previously, we spent an average of 20
man-hours each week managing our prior solution. With BakBone, it takes less
than an hour each week to review daily reports of the previous night's backup,
which rarely require intervention." With BakBone's solutions in place, Money
Mailer no longer experiences problems backing up and recovering Microsoft
Exchange data.

    "BakBone uniquely addresses the data protection demands of its customers
and is dedicated to supporting Microsoft applications, in addition to
providing leading data protection technology for Linux and Solaris
environments," said Jeff Drescher, vice president of marketing at BakBone.
"Money Mailer needed a backup solution that could keep pace with its growing
business and its mission-critical Microsoft SQL and Microsoft Exchange
servers. BakBone's solutions are simple to install, require little training
time and provide Money Mailer with data protection, disaster recovery and
business continuity."

    With more than 300 franchises in 33 states throughout North America,
Money Mailer serves 195 categories of business, mails 189 million envelopes to
21.5 million homes and services more than 30,000 local, regional and national

    To read the Money Mailer case study:

    About BakBone Software, Inc.

    BakBone Software is a leading international data protection solution
provider that develops and distributes heterogeneous data backup, restore,
disaster recovery, replication and storage reporting software for network
storage and open-systems environments. BakBone delivers scalable solutions
that address the complex demands of large enterprise environments, as well as
small- to medium-sized businesses. Founded in 2000, BakBone products are used
by Fortune 1000 corporations and domestic and international government
entities. Distributed through a select global network of strategic partners,
resellers and solution providers, interested companies can learn more
information about BakBone's products and services and its Integrated Data
Protection vision at or email

    Safe Harbor

    This press release contains forward-looking statements that involve
risks, uncertainties, assumptions and other factors, which, if they do not
materialize or prove correct, could cause BakBone's results to differ
materially from historical results, or those expressed or implied by such
forward-looking statements. The potential risks and uncertainties may include,
but are not limited to: competition in our target markets; potential capital
needs; management of future growth and expansion; the development,
implementation and execution of the Company's Integrated Data Protection (IDP)
strategic vision; risk of third-party claims of infringement; protection of
proprietary information; customer acceptance of the Company's existing and
newly introduced products and fee structures; and the success of BakBone's
brand development efforts. Also, risks associated with strategic alliances;
reliance on distribution channels; product concentration; need to develop new
and enhanced products; potential product defects; our ability to hire and
retain qualified employees and key management personnel; and risks associated
with changes in domestic and international market conditions and the entry
into and development of international markets for the Company's products. Our
forward-looking statements should be considered in the context of these and
other risk factors disclosed in our most recent report filed with the
Securities and Exchange Commission, which may be found at, as well
as those risk factors disclosed in our current report filed with the Canadian
Securities Administrators, which is available on SEDAR at All
future written and oral forward-looking statements made by us or on our behalf
are also subject to these factors. BakBone assumes no obligation to update any
forward-looking statement to reflect events or circumstances arising after the
date on which it was made, other than as required under applicable securities

    The common shares of BakBone Software are currently subject to cease
trade orders in the Canadian jurisdictions of Alberta, British Columbia and
Ontario due to delays in the filing of the Company's financial statements.
Although these cease trade orders do not prevent investors, who are not
resident in or otherwise subject to the laws of Alberta, British Columbia or
Ontario, from trading the common shares of BakBone on the Pink Sheets in the
United States, investors are encouraged to obtain legal advice to ensure that
these trades are not violating the cease trade orders. BakBone continues to
work to resolve all outstanding issues which have prevented filing of its
financial statements, however an exact date for filing of these financial
statements cannot be determined at this time.

    BakBone(R), BakBone Software(R), NetVault(R), Application Plugin
Module(TM), BakBone logo(R), Integrated Data Protection(TM), Redefining Data
Protection(TM), Constant Data(TM), Constant Data logo(TM), Constant
Replicator(TM), OnDemand Replicator(TM), and Constant HA Cluster(TM), are all
trademarks or registered trademarks of BakBone Software, Inc., in the United
States and/or in other countries. All other brands, products or service names
are or may be trademarks, registered trademarks or service marks of, and used
to identify, products or services of their respective owners.

For further information:

For further information: BakBone Software Amber Winans, 858-795-7584

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