Molson Coors Announces 20% Quarterly Dividend Increase

    DENVER and MONTREAL, May 15 /CNW/ -- Molson Coors Brewing Company
("Molson Coors" or the "Company") (NYSE:   TAP, TAP.A) announced today that its
Board of Directors has approved a 20% increase in the quarterly dividend rate
on its Class A and Class B common shares from US$0.20 per share to US$0.24 per
share, payable June 15, 2009, to shareholders of record on May 29, 2009.  The
quarterly dividend increase raises the annual dividend rate from US$0.80 per
share to US$0.96 per share.  In addition, Molson Coors Canada Inc. (TSX:
TPX.B, TPX.A) declared a quarterly dividend on its Class A and Class B
exchangeable shares of approximately CDN$0.28 (the Canadian equivalent of the
dividend declared on the Molson Coors' stock), payable June 15, 2009, to its
Class A and Class B exchangeable shareholders of record on May 29, 2009.

    "Since the merger of Molson and Coors in 2005, we have strengthened the
financial foundation of Molson Coors by building our brands, reducing costs,
paying down significant amounts of our outstanding debt and increasing our
free cash flow," said Peter Swinburn, president and chief executive officer of
Molson Coors Brewing Company.  "We are in a strong position to increase cash
returns to shareholders, while preserving the financial flexibility to explore
growth opportunities that meet our strict return criteria."

    Forward-Looking Statements
    This press release includes "forward-looking statements" within the
meaning of the federal securities laws.  Although the Company believes that
the assumptions upon which the forward-looking statements are based are
reasonable, it can give no assurance that these assumptions will prove to be
correct. Important factors that could cause actual results to differ
materially from the Company's projections and expectations are disclosed in
the Company's filings with the Securities and Exchange Commission. These
factors include, among others, changes in consumer preferences and product
trends; price discounting by major competitors; failure to realize the
anticipated cost savings and other benefits from the MillerCoors joint
venture; failure to realize anticipated results from synergy initiatives; and
increases in costs generally.  All forward-looking statements in this press
release are expressly qualified by such cautionary statements and by reference
to the underlying assumptions. We do not undertake to update forward-looking
statements, whether as a result of new information, future events or


For further information:

For further information: News Media, Paul de la Plante, +1-514-843-2332,
or Investor Relations, Dave Dunnewald, +1-303-927-2334, or Jane Armstrong,
+1-303-927-2394, all of Molson Coors Brewing Company Web Site:

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