Molson Canadian Partners with TSN to Deliver The Hockey Theme to 10,000 Hockey Fans

    - Wednesday night is the new Saturday night for hockey fans as Molson
    Canadian signs on as title sponsor of Wednesday Night Hockey on TSN -

    TORONTO, Oct. 14 /CNW/ - Dunt-da-dunt-da-dunt! Molson and TSN are giving
fans a piece of Canadian heritage and hockey history by offering 10,000 free
ring tones of the newly re-recorded The Hockey Theme. The campaign is in
celebration of Molson Canadian becoming the title sponsor for TSN's flagship
Wednesday night NHL Hockey broadcasts, making Wednesdays the biggest night of
the week for hockey fans. It all starts October 15, 2008 when the newly
branded Molson Canadian Wednesday Night Hockey on TSN brings hockey fans the
biggest games, the best hockey analysis and the best hockey theme song.
    "Molson Canadian Wednesday Night Hockey puts the middle of the week right
into the middle of the action," said Pamela Ouellette, Brand Manager, Molson
Canadian. "Hockey is back, and just in time; we are all ready for a change of
season. Millions of fans are waiting for their teams to hit the ice and The
Hockey Theme to hit the airwaves."
    Beginning October 15, fans can become a Molson Canadian Insider and
download The Hockey Theme by visiting CTV Inc.
recently re-recorded the classic rendition and will feature it nationally in
both French and English Canada in the openings of NHL games on TSN and RDS.
    "It is the 40th anniversary of Canada's second national anthem and we are
celebrating by partnering with TSN to offer it to Canadians in a format they
can enjoy year round," said Ouellette. "The song is synonymous with hockey and
Canada. It lives in our hearts, our minds and now our cell phones."
    TSN is home to The Hockey Theme and the only network with Wednesday night
hockey; there are no other national or local Wednesday NHL telecasts on any
other Canadian networks. For the first time, every Wednesday night game on TSN
will feature a Canadian team.
    "Molson Canadian Wednesday Night Hockey is the flagship program of TSN's
monster NHL lineup for 2008-2009," said Shawn Redmond, Vice-President of
Marketing, TSN. "With more than 115 games on TSN and TSN2, Canadian fans will
see more regular season games and more national coverage of Canadian teams
than ever before."

    About The Hockey Theme

    The Hockey Theme was written in 1968 by Dolores Claman. It was originally
commissioned by the MacLaren advertising agency in Toronto, who were looking
for a powerful commercial jingle suitable for the big game of hockey. Last
month, CTV Inc. restored The Hockey Theme to its classic glory, using 21st
century technology to make it better than ever before. The result is a new
rendition that evokes the historic sentiment of the song as well as the energy
and spirit of Canada's national pastime. CTV Inc. recently announced that
Montreal's Simple Plan would be the first in a series of Canadian artists who
will re-record special renditions of the iconic The Hockey Theme. Simple
Plan's version of the theme will debut during the Boston @ Montreal NHL game
on TSN and RDS on Wednesday, October 15 at 7:30 p.m. ET.

    About TSN

    TSN, a division of CTVglobemedia, is Canada's Sports Leader. Setting the
Canadian sports broadcasting standard, TSN was voted the No. 1 source for
sports coverage and news by sports fans across the country. TSN is available
in 9 million households. TSN's programming and news content is also available
online at

    About Molson

    With roots dating back to 1786 and a time-honoured tradition of brewing
quality beers, Molson is proud to be the nation's pre-eminent brewer. The
Company proudly offers some of the most popular brands in Canada with an
award-winning brand portfolio which includes Molson Canadian, Coors Light,
Molson Export, Molson Dry and Rickard's. Molson Canada also partners with
other leading brewers to offer such global brands as Heineken, Corona, Miller
Genuine Draft, Foster's Lager and Tiger. Molson employs 3,000 Canadians,
operates six breweries, including the boutique brewery Creemore, and invests
in communities from coast-to-coast through its various charitable initiatives
and sports and entertainment sponsorships. Molson Canada is part of the Molson
Coors Brewing Company.

For further information:

For further information: Mike Abbass, Christine Newlands, Paradigm
Public Relations, (416) 203-2223,; Greg McIsaac, TSN,
(416) 332-5180,

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