Low calorie beer with a hint of lemon and lime
MONTREAL, May 16 /CNW Telbec/ - As spring shifts into full swing and the
days grow longer and longer, Molson Coors proudly launches Molson
Canadian 67 Sublime, a new beer certain to prove all the rage on
outdoor terraces across Québec this summer. Brewed to contain just 67
calories per 341 ml bottle, which is the equivalent of about half the
calories of a glass of wine or single mixed drink*, this new lager
boasts a hint of lemon and lime, and an alcohol content of just 3%.
"Our master brewers have succeeded in responding to an ever increasing
consumer demand for low calorie, flavoured beers," stated Gayle
Padvaiskas, Director, Molson Brands. "With flavour attributes designed
to appeal, this new beer represents an attractive alternative to summer
Molson Canadian 67 is brewed with two-row malted barley, a touch of
wheat, four different varieties of hops and a savoury hint of citrus.
The result is a fresh, flavourful, clean tasting beer.
"We tested this recipe with consumers and the response to the hint of
lemon and lime proved overwhelmingly positive," explained Steve
Stradiotto, Master Brewer with Molson Coors Canada and creator of
Molson Canadian 67 Sublime. "This beer is perfectly suited to a variety of occasions: evening
barbecue with friends, refreshing pause after a game of golf, time out
on an outdoor terrace or relaxation poolside on the weekend."
Just in time for the summer season, Molson Canadian 67 Sublime joins a
portfolio of innovative, low calorie beers developed by Molson Coors.
Molson Canadian 67 Sublime is available as of today in grocery stores,
convenience stores, restaurants and bars across Quebec.
For further details, log on to www.molsoncanadian67.ca or check out our product page on Facebook at http://www.facebook.com/MolsonCanadian67Quebec
*Calculation based on average quantities (180 ml (6 oz) glass of wine or
average quantity of a single mixed drink) Details at www.molsoncanadian67.ca
About Molson Coors Canada
Proud of its roots which date back to 1786, Molson Coors Canada this
year celebrates 225 years of history. Molson Coors Canada is the
Canadian division of Molson Coors Brewing Company, a global brewer with
operations in Canada, the US, UK and Asia. The Company proudly offers
some of the most popular brands in Canada with an award-winning brand
portfolio which includes Molson Canadian, Coors Light, Molson Export,
Molson Dry, Rickard's and Molson M. Molson Coors Canada also partners
with other leading brewers to offer global brands such as Heineken,
Corona, Miller Genuine Draft, and Foster's Lager. Molson employs 3000
Canadians, operates seven breweries, including the Creemore and
Granville Island boutique breweries, and invests in communities from
coast to coast through various charitable initiatives and sports and
entertainment sponsorships. Molson Coors Canada is committed to
promoting products and events in a responsible manner.
SOURCE Molson Coors Canada
For further information:
Molson Coors Canada
Morin Public Relations
514 289-8688, extension 238