Moet & Chandon Chosen As Exclusive Champagne of the Academy Awards(R)

                   Moet & Chandon Announces New Partnership
            with the Academy of Motion Picture Arts and Sciences.

    MONTREAL, Feb. 5 /CNW Telbec/ - Moet & Chandon, the world's most loved
champagne since 1743, announces today that it is the exclusive champagne of
the 81st Annual Academy Awards(R). This unique and unprecedented relationship
with the Academy of Motion Picture Arts and Sciences establishes a
significantly expanded Hollywood presence for Moet & Chandon. This is the
first time the Academy has awarded the "exclusive" Champagne designation for
the Oscars(R) and pre-Oscar(R) events.
    "Moet & Chandon is synonymous with the glamour of fabulous celebration
and has a long-standing tradition of being present at Hollywood's most
prestigious events," says Mark Cornell, President and CEO, Moet Hennessy USA.
"Through this innovative partnership with the Academy, Moet & Chandon is
thrilled to toast achievement in Hollywood and honor the work of the most
talented members of the film industry, while sharing the magic and excitement
of the Academy Awards with film-goers nationwide."
    Frédéric Cuménal, President of Moet & Chandon, comments, "The Oscars is a
moment when the entire world's attention focuses on Hollywood. The history and
heritage of this legendary celebration represents the ultimate moment for Moet
& Chandon to join the Academy in uniting the international recognition and
leadership of two global icons. Oscar events provide an unparalleled occasion
to express the refined excellence of the world's most loved champagne."
    As the exclusive champagne of the 81st Academy Awards, Moet & Chandon
will be the only champagne or sparkling wine served at the 2009 Oscars. Moet &
Chandon's flagship champagne, Moet & Chandon White Star, will be showcased
along with other qualities from the maison, including Moet & Chandon Grand
Vintage, Moet & Chandon Nectar Impérial and Moet & Chandon Rosé Impérial, at
the Academy's premiere events. These events include the Academy Awards
Ceremony; the Red Carpet Cocktail Party, where Moet & Chandon will be
available to guests as they enter the Kodak Theatre; the Governor's Ball, the
official Oscar party and the first stop for all winners and VIP guests; the
Foreign Language Film Awards Cocktail Party, and the New York Oscar Viewing
Party, an exclusive gathering of New York-based Academy members held at the
historic Carlyle Hotel.
    "As we recognize excellence in filmmaking on Oscar night, we raise our
glasses with Moet & Chandon, the symbol of excellence in Champagne," remarked
Academy President Sid Ganis. "We celebrate with Moet & Chandon!"

    About Moet & Chandon

    Recognized for its quality and prestige, Moet & Chandon is the champagne
of choice for celebration in Hollywood. The venerable house has captured the
attention of Hollywood's brightest stars since the birth of the film industry.
Generations of legendary actors, actresses, producers and directors have
celebrated their achievements with Moet & Chandon at Hollywood's most
significant and exclusive events, including past Oscars(R) celebrations. Moet
& Chandon is imported, sold and marketed by Moet Hennessy USA, the world's
leading wine and spirits company, a division of French luxury group LVMH.

    About the 81st Academy Awards(R)

    Academy Awards for outstanding film achievements of 2008 will be
presented on Sunday, February 22, 2009, at the Kodak Theatre at Hollywood &
Highland Center(R), and televised live by the ABC Television Network, and CTV
in Canada. The Oscar(R) presentation also will be televised live in more than
200 countries worldwide.

For further information:

For further information: ZOI Agency: Chris Blacklock, (514) 282-9888
ext. 29,; Marjorie Dumas, (514) 282-9888 ext. 23,

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