MobileMonday and GSMA Join Forces to Enable Entrepreneurs to Reach Mobile Operators

    HELSINKI, FINLAND, August 31 /CNW/ - MobileMonday, the global community
of over 70,000 mobile industry visionaries and developers, and the GSM
Association, the global trade association for mobile phone operators, have
entered into a strategic partnership to stimulate, accelerate and showcase
innovation in the mobile sector.

    The two organizations will work together to enable MobileMonday community
members to take full advantage of the GSMA's new Innovation Programme, which
is designed to help the thousands of small and medium-sized companies
developing innovative mobile products and services to rapidly reach mobile
operators and bring their innovations to end-users.

    "I can truly say that this partnership is what the MobileMonday community
members have been looking for - how to streamline the process from innovation
into beneficial products and services. These innovations occur all over the
world today, and MobileMonday's and GSMA's partnership will now showcase them
to GSMA members in a new way" said Jari Tammisto, CEO and President, Mobile
Monday Ltd.

    "This partnership brings together the thousands of innovative small
companies that belong to MobileMonday community, and the 700 mobile operator
members of the GSMA, enabling these two key constituencies to better work
together to create exciting new mobile products and services that will appeal
to consumers and business users," said Bill Gajda, Chief Commercial Officer of
the GSMA. "The Mobile Innovation Programme is a completely new approach that
enables promising ideas to be identified and commercialized across the globe
much faster than has been possible in the past."

    Notes to Editors:

    The Mobile Innovation Programme is open to mobile operators, venture
capitalists and developers of mobile technology with less than $20 million in
annual revenue.

    About MobileMonday:

    MobileMonday is a global community of mobile industry visionaries,
developers and influential individuals fostering cooperation and cross-border
business development through virtual and live networking events to share
ideas, best practices and trends from global markets. MobileMonday is active
already in over fifty mobile development hot-spots around the world. September
launches are Caras (Venezuela), Adelaide (Australia), Moscow (Russia),
Philadelphia (USA), and Jakarta (Indonesia).

    MobileMonday is organized by a group of some 200+ dedicated volunteers
from around the world. Originating in Helsinki, Finland, in the year 2000,
MobileMonday has grown into the world's leading mobile community.

    MobileMonday Global Summit-Helsinki-St.Petersburg Sept. 10-12th

For further information:

For further information: Mobile Monday Ltd Jari Tammisto

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