Mobile ULC2 Alliance Launches World's Lowest Cost Smart Entry Phone With Web-Based Messaging Functions at Mobile World Congress

    - New Smart Entry Phone Promises to Bridge the Digital Divide

    BARCELONA, Feb. 12 /CNW/ - An alliance of leading hardware and software
vendors have joined together to develop the world's lowest cost smart entry
phone that enables email and web-based messaging functions. The new Smart
Entry Phone (SEP), which is targeted at emerging markets, will also enable
simultaneous access to all leading communication portals such as MSN, ICQ,
Chikka or Yahoo.
    The Mobile ULC2 Alliance consists of Infineon Technologies, Jurong
Technologies Industrial Corpn. Ltd, TJAT Systems Ltd. and Brightstar Corp.
Infineon will develop the technology platform; TJAT Systems will enable all
mobile messaging and integrated services; and Jurong Technologies will
integrate Infineon's technology platform and other systems to produce the SEP.
Brightstar will be the worldwide distributor of the new handset.
    The Mobile ULC2 Alliance believes that the SEP will remove the
affordability barrier in offering the lowest BOM costs, which incorporates
high end functions such as email, localised services and IM. The ULC2 Alliance
believes that the SEP offers both network operators and consumers in emerging
markets a ground breaking new development by combining exceptionally low
operational costs with no requirement for additional infrastructure purchases.
    According to ABI Research, the developed markets' high saturation rates
means that over 80% of new mobile phone subscribers in the next five years
will come from emerging markets. ABI Research projects that by 2011, almost
one out of every four handsets shipped globally will be an ultra low cost
handset. India will be the biggest market in the next five years, growing from
a little over nine million handsets in 2006 to more than 116 million handsets
in 2011.
    According to Gideon Drori CEO of TJAT, the mobile messaging company,
"Only an unselfish alliance such as this could have produced such an important
breakthrough, especially significant for countries lacking communication and
digital infrastructure - finally truly 'bridging the digital divide'. The New
Smart Entry phone will be affordable by all segments of society giving
everyone the ability to communicate. We are convinced that this is a truly
life changing development."
    "The demand for low-cost, easy-to-use mobiles is constantly increasing,
particularly in the emerging markets. Yet while this is so, many people still
don't want to be without functions normally offered only in the high-end
segment. Our server-based instant messaging solution achieved together with
TJAT gives our target group low-cost access to mobile internet", said Prof.
Dr. Hermann Eul, Member of the Management Board of Infineon Technologies AG
and Head of the Communication Solutions Business Group.
    Marcelo Claure, president, CEO & chairman of Brightstar said, "This
combined device solution will provide access to affordable push email and
Instant messaging capabilities to consumers. With our global infrastructure in
over 50 countries on six continents, Brightstar is uniquely positioned to
distribute these revolutionary devices in emerging countries in Asia and
around the globe. This unique combination of technological expertise and vast
reach puts this partnership in a position to meet a wide array of
communication requirements"
    "We are pleased to enter into this collaboration with Infineon and TJAT
Systems to produce the world's first and lowest-cost smart entry phone with
web-based communication functions. We believe that there is a huge market
potential for such a product, particularly in Asia, where internet usage and
wireless handset subscription are both at an all-time high. Thus, we are
pleased to have secured a valuable partner in Brightstar, who will be
marketing the new smart entry phone worldwide, starting from the Asia
Pacific," said Mr Cheang Chee Ming, President and CEO of Jurong Technologies.

    About Infineon

    Infineon Technologies AG, Neubiberg, Germany, offers semiconductor and
system solutions addressing three central challenges to modern society: energy
efficiency, communications and security. In fiscal year 2006 (ending
September), the company achieved sales of Euro 7.9 billion (including Qimonda
sales of Euro 3.8 billion) with approximately 42,000 employees worldwide
(including approximately 12,000 Qimonda employees). With a global presence,
Infineon operates through its subsidiaries in the US from Milpitas, CA, in the
Asia-Pacific region from Singapore, and in Japan from Tokyo. Infineon is
listed on the Frankfurt Stock Exchange and on the New York Stock Exchange
(ticker symbol: IFX).

    About Tjat

    The TJAT Messaging Service is a browser-based mobile clientless solution
that can be used to mobilise communications through existing Instant messaging
communities (ICQ, MSN etc.). Tjat's portfolio includes; tCHAT - simple but
powerful IM solution; tMAIL - mobile email; tSPACE - remote media & file
library; tPIX - personal remote storage for sharing media and tBRIDGE - a
SIP/IMS based IM service. For further information about Tjat, please visit

    About Jurong Technologies

    Established in 1986, Singapore Exchange Main Board-listed, Jurong
Technologies, provides Electronics Manufacturing Services ("EMS") to Original
Equipment Manufacturers ("OEMs") and Original Design Manufacturers ("ODM") in
the wireless communication, hard disk drive, networking, PC peripherals and
industrial sectors.
    Headquartered in Singapore, Jurong Technologies has a wide manufacturing
footprint with seven production facilities in Singapore, Malaysia, China
(Suzhou and Tianjin), Indonesia (Batam), Thailand and Brazil (Jaguariuna). It
has also established sales and marketing support offices in Singapore and the
United States.
    With fully integrated operations, the Group is capable of providing a
full range of EMS solutions to its customers that includes product design and
development; raw material procurement and management; prototyping; print
circuit board assembly; partial and complete box-build assembly; modular
products; and supporting Original Design Manufacturers. It has added new metal
and plastic solutions to its manufacturing capabilities that will enhance its
service offerings and value-add to its customers.
    For further information, please visit

    About Brightstar

    Brightstar Corp. is a global leader in customized distribution and supply
chain solutions for the wireless industry. With global headquarters in Miami,
FL, Brightstar operates sales, distribution and manufacturing facilities in 50
countries on six continents. The company provides solutions to more than
30,000 network operators, MVNOs, retailers, resellers and independent agents
around the world, and also represents the world's leading wireless
manufacturers. For more information, visit

For further information:

For further information: Timothy Focas,, tel:
+44(0)118-989-5600; Dianne Canhan,, tel:

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