M&M Meat Shops Inspires Canadians to Bring Back Traditional Family Mealtimes

    The Fifth Annual M&M Meat Shops National Family Dinner Night on September
    17, 2009 supports the Crohn's and Colitis Foundation of Canada

    TORONTO, Sept. 8 /CNW/ - On Thursday, September 17, 2009, M&M Meat Shops
will once again step up to the plate and encourage Canadians to enjoy the
tradition of the family dinner. A recent study conducted by Angus Reid
Strategies reveals that 82 percent of Canadians believe they participated in
family dinners more frequently growing up than families do today. Canadians'
lives have never been busier; setting aside quality time for family is a
challenge, however, the importance of family dinners reaches far beyond simply
sharing a meal together. Gathering together around the dinner table presents a
valuable opportunity to interact, strengthen relationships and affirm the
value of each family member.
    M&M Meat Shops' National Family Dinner Night has been bringing Canadian
families closer together for the past five years by recognizing the importance
of sharing a meal with family and friends. This annual event has gained
tremendous support from families, community leaders and dignitaries across the
country, and has contributed to the more than 18.3 million dollars M&M Meat
Shops has raised for the Crohn's and Colitis Foundation of Canada (CCFC).

    Register Your Participation
    Each year M&M Meat Shops urges everyone in Canada to register their
participation online to demonstrate the significance of getting together with
the people who matter most to them. For each participant who registers in
National Family Dinner Night at www.mmmeatshops.com or
www.nationalfamilydinnernight.com, M&M Meat Shops will make a $1 donation to
the CCFC, up to a maximum of $100,000.
    "Sitting down for a meal together can have a lasting, positive effect on
open communication between children and parents," says Mac Voisin, founder of
M&M Meat Shops. "National Family Dinner Night encourages busy families to
reconnect by spending quality time together, talking and sharing around the
dinner table while supporting a worthy cause."

    Making Meal Time Effective
    Sharing a meal together can help strengthen the bond between family
members, but the time should be used effectively in order to make a lasting
    The Angus Reid Strategies study also found that 47 percent of Canadians
feel that children today don't have the same freedom as they did growing up.
"The world is a different place today and parents are faced with the tough
task of safely allowing our kids to have independence," says Erica Ehm,
founder and editor-in-chief of YummyMummyClub.ca. "The dinner table is one
place where we can help nurture independence in youth."
    An important part of making mealtimes more significant is to treat
children as adults at the dinner table. "Create one meal for the entire family
to eat," suggests Ehm. "Ask your kids to listen to their bodies as they eat
and when they don't want to eat anymore, cover the remaining food and save it
in case they are hungry later. By allowing kids to have some say over how they
eat, we can teach them to make independent choices."
    Make your family a priority during meals; turn off cell phones and TVs
and focus on each other. By removing distractions, you can tune in and open up
and share. "Introduce ideas and current events to the conversation at the
table and let your kids express their views to help develop their independent
voice." says Ehm.
    "National Family Dinner Night celebrates loved ones spending quality time
together and it is an important date where families can begin to make meal
time effective."

    About M&M Meat Shops
    Since opening its first store in 1980, M&M Meat Shops, a Kitchener-based
business, has taken pride in offering convenient restaurant quality meal
solutions that make family dinners and entertaining effortless and delicious.
With more than 470 locations across the country, it is the largest specialty
frozen food retailer in Canada and is considered to be one of the most
successful franchisee networks.
    M&M Meat Shops offers hundreds of meal ideas for today's busy families in
just one aisle, with products ranging from succulent steaks to tasty single
servings and irresistible desserts. For more information, tips and recipes
visit www.mmmeatshops.com.

For further information:

For further information: Ive Balins or Laura Heidbuechel at Strategic
Objectives: Tel: (416) 366-7735, Fax: (416) 366-2295, Email:

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