MLS broadens its market to video lottery terminals and slots

    VANCOUVER, April 17 /CNW/ - Mobile Lottery Solutions (TSX-V:MLS) today
announced that it is expanding the marketing of its patented game content to
regulated video lottery terminals and slots. The patent allows MLS licensees
to offer a broad range of new and unique entertainment, gaming, marketing and
promotional game options based on the use of "multiple commercial icons".
    Recent presentations to a number of potential corporate, lottery and
regulated gaming clients has led to a broader demand of the many areas where
the patent-based games can be presented. In this exciting and fast-growing
media environment, MLS is offering compelling and patent-protected content
that is unavailable from any other provider in North America today.
    An examination of provincial and state regulated lotteries indicates that
approximately 200,000 VLTs, which reside in casinos and bars in eight
provinces and nineteen states, produce gross revenues in the order of
$210 billion (before pay outs of 92 % to 95 %). These numbers may not include
video slot machines in some jurisdictions including First Nations casinos.
    Commenting on the broader marketing focus, MLS Chairman & CEO Bill McKay,
said, "Following a number of very positive presentations to potential clients
in the gaming, telco and corporate sectors, it has become clear that our very
unique commercial icon patent presents many more licensing options than we
initially thought. While we remain focused on introducing lottery play via the
mobile phone, as a result of the marketing power of our agency agreement with
Inception Ventures Inc (announced on February 27th, 2007) we're now able to
target major players who are interested in offering e-gaming, and internet
options, as well via mobile devices. The company is aggressively seeking to
close its initial licensing contract within the current quarter."


    MLS develops, markets and licenses patented, new media game content
    featuring protected brand logos, images and symbols for play via a range
    of interactive media including computers, wireless devices, electronic
    slot machines and video lottery terminals.


    Mobile Lottery Solutions is a publicly-traded Canadian corporation -


    Respectfully submitted on behalf of the Company,

    "Wm R. McKay, P.Eng."

    Wm R. McKay, P.Eng.
    Chairman of the Board & CEO


    The TSX Venture Exchange has not reviewed and does not accept
    responsibility for the adequacy or accuracy of this news release.

For further information:

For further information: Catherine Milaire, Mobile Lottery Solutions
Inc., 683 Millbank Road, Vancouver, BC, V5Z 4B7, Canada, Tel (604) 606-2032,
Fax (604) 606-2040, E-Mail:,; Jason Sharda, Insight Financial Marketing Network,
Suite 333 - 555 6th Street, New Westminister, BC, V3L 5H1, Canada, Tel (866)
528-9848, Fax (604) 528-9897, E-mail:,; Or Walter Spagnuolo, Formentera Capital Group, Suite
201 - 1451 West Broadway, Vancouver, BC, V6H 1H6, Canada, Tel (604) 306-8477,
Email: or

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890