Mitsubishi Super-All-Wheel Control Wins AJAC's 2009 Best New Technology Award

    TORONTO, Feb. 11 /CNW/ - The Mitsubishi Super-All-Wheel Control
technology, available on the Mitsubishi Lancer Evolution, was declared the
2009 Best New Technology by the Automobile Journalists Association of Canada
(AJAC). The award was announced today during a press conference that opened
the Canadian International AutoShow media day in Toronto.
    "The AJAC Best New Technology award, presented by Shell Canada, was
established to allow a group of technical writers to identify new and
innovative technologies of significant benefit to the consumer - so much so,
that it is likely to be emulated by other manufacturers", explained Canadian
Car of the Year and Technology Award chairman Richard Russell. "Past winners
include everything from run-flat tires to various hybrid and suspension
technologies. The significance of the Best New Technology award has been
growing steadily over the past few years as has the degree of rigor to which
entries are submitted."
    The winner was chosen from a list of seven entries, judged by a panel of
AJAC members with specific technical qualifications who regularly report on
industry engineering and technical trends.
    Mr. Koji Soga, President and CEO, Mitsubishi Motors Sales of Canada Inc.,
commented, "Mitsubishi is a company driven to practical engineering solutions.
Solutions that have a direct consumer benefit. And the Super All Wheel Control
system used on the Lancer Evolution is a perfect example. Here we have a
technology that enables the ultimate in driver control, in all weather
conditions, which makes the vehicle both safer and more enjoyable to drive."
    AJAC's annual Canadian Car of the Year awards program was created in 1985
with the purpose of providing consumers with sound, comparative information on
vehicles that are new to the market.
    For that reason, the vote results that determined today's winners are
available to consumers as a resource buying guide on the AJAC web site. Also
available are the comparative test data derived from the journalists'
extensive five day evaluation of over 160 new vehicles in Niagara-on-the-Lake,
Ontario in October. This annual event is known in the industry as "TestFest".
Shell Canada is the official fuel supplier of the event.
    The rigorous TestFest evaluation program includes real world driving on
public roads - exactly where consumers drive so that the test and vote results
posted to the AJAC web site are directly relevant to potential car and truck
    Still looking to buy a 2008, 2007, or even a 2006 vehicle? AJAC archives
the comparative test data from previous years on its web site.
    Photos from today's award announcements, the October 24th category
winners, and the TestFest evaluation event, are available for print and
broadcast media under - Canadian Car of the Year - Photo Gallery - on the AJAC
web site.
    In addition, our AJAC journalists who evaluated the brand new models at
TestFest are available across Canada for interviews to talk about the vote
results and comparative data. Media are invited to visit the AJAC web site and
log-in under "Ask An Expert", then choose the "Media" link to access interview
information once validation has occurred.

    This press release was distributed by the CNW Group: AJAC's official
    newswire service.

For further information:

For further information: on the 2009 Canadian Car of the Year Awards,
either visit our AJAC web site at, call the AJAC office at
1-800-361-1516, or send us an email:

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