Mitsubishi Motors chooses Right To Play as their official charity

    Athletic Brand commits to athlete driven international humanitarian

    MISSISSAUGA, ON, Jan. 11 /CNW/ - Right To Play, the extremely well
respected international children's humanitarian organization has been chosen
by Mitsubishi Motor Sales of Canada Inc. (MMSCAN) as their official sports
charity of record for 2008 and beyond, Koji Soga, President and CEO for MMSCAN
announced today.
    Currently operating in 23 countries, Right To Play is an athlete driven
international organization that uses specially designed sport and play
programs to improve health, build life skills, and foster peace for children
and communities affected by war, poverty and disease. Headquartered in
Toronto, and headed by Johann Koss, four time Olympic gold medalist, Right To
Play's ongoing vision is to create a healthier and safer world through the
power of sport and play.
    "At Mitsubishi, we are currently pursuing a multi-dimensional, national
in scope, sports marketing program that actively touches several key areas of
amateur Canadian sport", said Larry Futers, Director, National Marketing, "but
none of them can be equated to the incredible challenge that Right To Play has
chosen to face on a daily basis. I can genuinely say that we are proud to be
associated with such a worthy organization."
    In 2008, MMSCAN will raise significant funds for Right To Play, and when
all elements of the strategy are executed, that contribution will only
increase. In addition to direct financial support, it is the intention of
MMSCAN to work closely with Right To Play personnel in developing innovative
marketing initiatives that will help to build Right To Play's public profile,
raise and solidify their brand awareness, and facilitate creative fund raising
    "As an international organization, Right To Play constantly seeks
innovative partnerships to leverage the power of sport and play to improve
health, life skills, and foster peace for children and communities in the most
disadvantaged areas of the world," said Johann Koss, President and CEO of
Right To Play, "Mitsubishi Motor Sales of Canada is such an outstanding
partner and I would like to recognize and thank them for the corporate
leadership they have demonstrated by investing in children and sharing our
vision to create a healthier and safer world through the power of sport and

    An international team of Athlete Ambassadors

    Right To Play is supported by an international team of top athletes from
more than 40 countries who generously donate their time to give back through
sport. These athletes inspire children, are role models for healthy lifestyle
choices and help raise awareness and funding for Right To Play projects. Led
by four-time Olympic gold medalist and Right To Play President and CEO Johann
Olav Koss, their Athlete Ambassadors include Wayne Gretzky, Clara Hughes,
Beckie Scott, Alexander Ovechkin, Jennifer Heil, Haile Gebrselassie, Chantal
Petitclerc, Daniel Alfredsson, Jose Calderon, Silken Laumann, Joe Thornton,
Hayley Wickenheiser, and many more.

    About Mitsubishi Motor Sales of Canada

    Mitsubishi Motor Sales of Canada, Inc. (MMSCAN), is the exclusive
Canadian distributor of a full line of Mitsubishi Motors' brand passenger cars
and sport utility vehicles. MMSCAN markets three categories of vehicles -
sedans, sports cars and sport utility vehicles - consisting of six distinctive
vehicles covering a broad market range. These include the Mitsubishi Lancer,
Galant, Eclipse, Eclipse Spyder, Outlander and Endeavor. Currently there are
67 Mitsubishi dealerships nationwide, with plans to increase this number over
the next three years.

For further information:

For further information: Visit our password free media website: or contact Susan Elliott, Mitsubishi Motor Sales
of Canada, Inc., Manager, Corporate and Product Communications, Phone: (905)
833-0826, or Jacquie Adams, Mitsubishi Motor Sales of
Canada, Inc., Phone: (416) 995-0308, or Mark Brender,
Right To Play, (416) 203-0190 ext 257

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