Mitsubishi celebrates the arrival of Canada's most affordable EV, the i-MiEV to the Canadian market

VANCOUVER, Nov. 21, 2011 /CNW/ - The arrival of the 2012 North American spec i-MiEV (Mitsubishi Innovative Electric Vehicle) was celebrated today in Vancouver with Shin Fujioka, President and CEO of Mitsubishi Motor Sales of Canada Inc. (MMSCAN).

"Just over a year ago we celebrated the completion of the Clean Across Canada Tour in Vancouver with our Japanese i-MiEV and today we celebrate the arrival of our first 77 North American i-MiEV's to Canadian soil." states Mr.Fujioka.  "We have been working closely with several partners across Canada over the past year and know our EV technology is ready for the Canadian urban commuters."

Mitsubishi celebrates its commitment to the company's test fleet partnership with several provincial, municipal, fleet and corporate partners across Canada.  With over 43 i-MiEV's on the road across Canada we are proud of our commitments with the following partners:  Hydro Quebec, BC Hydro, City of Vancouver, Town of Qualicum Beach, District of Saanich, ENMAX, Government of Manitoba, Transport Canada, City of Toronto, City of Montreal, Eaton, Right to Play, Club Assist and Autoshare.

"We have gained valuable information about our batteries and charging systems," said Fujioka, "and we have a better idea of how well the i-MiEV will integrate with the electric grid.  All of this information is valuable as we launch the i-MiEV into the Canadian market."

The Mitsubishi i-MiEV represents the height of Mitsubishi Motors' green technologies, and our Canadian partnerships is the largest of its kind in North America.

The i-MiEV will be available to Canadians at Mitsubishi dealerships over the following weeks.

The 2012 Mitsubishi i-MiEV (Mitsubishi Innovative Electric Vehicle) is a five-door, 4-passenger, subcompact hatchback that has been designed and packaged to be efficient, ecological and fun to drive.  It will be the most affordable, mass-produced, all-electric vehicle in the Canadian marketplace, and with a range of up to 155 kilometers, and a top speed of 130 km/h,the i-MiEV will make an excellent commuter vehicle for many Canadians living in urban areas. Thanks to its excellent fuel efficiency rated as 112 MPGe(2.1Le/100km), i-MiEV has scored first-place honors of "Fuel Economy Leaders: 2012 Model Year" by the EPA annual Fuel Economy Guide in the US.

The fully equipped i-MiEV will be available in two trim levels, the standard i-MiEV will have a Manufacturer's Suggested Retail Price (MSRP) of  $32,998.00 and the top of the line i-MiEV with the Premium Package will have a MSRP of $35,998.00.

With a MSRP of $32,998 - a full $ 5,397 less than electric vehicles produced by other mainstream automobile manufacturers. The provinces of Ontario, Quebec and British Columbia have already announced subsidies towards the purchase of electric vehicles (a credit for the i-MiEV is $8,231 in Ontario, $7,769 expected in Quebec and $5,000 in British Columbia). Therefore, the net MSRP of the i-MiEV in these three provinces will be $24,767 in Ontario, $25,229 in Quebec (expected) and $27,998 in British Columbia.  Furthermore, Quebec will also offer a 50 percent subsidy on the purchase and installation of a home charger, up to a maximum of $1,000 and British Columbia will offer a rebate of up $500.00 on the purchase of an EVSE (Electric Vehicle Charging Equipment) system. The revolutionary Mitsubishi i-MiEV is the most affordably-priced mass-produced electric vehicle available in Canada.

And thanks to its eye-catching design that makes for a surprisingly roomy cabin and excellent handling, stability and safety - accompanied by the additional benefit of exceptionally low maintenance and "refueling" costs - the all-new Mitsubishi i-MiEV is an outstanding choice for the eco-conscious automotive consumer searching for a primary vehicle to supplement their use of ride sharing and/or public transportation, or as an ideal secondary vehicle for those wanting to make a meaningful personal contribution to sustainable transportation.

SOURCE Mitsubishi Motor Sales of Canada, Inc.

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Lara Brown
Mitsubishi Motor Sales of Canada
Manager, Public Relations

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