63 locations to feature "I Heart Hazel" campaign on digital menu boards
MISSISSAUGA, ON, Jan. 30 /CNW/ - Tim Hortons is showing how much heart
they have for Trillium Health Centre and Mayor Hazel McCallion by bringing the
"I Heart Hazel" campaign message to in-store and drive-through digital menus.
The "I Heart Hazel" campaign challenges the community to demonstrate
their love, appreciation and respect for Mayor McCallion - in other words, to
show the Mayor some heart - by making a donation to the Hazel McCallion Centre
for Heart Health in her honour.
"Tim Hortons is proud to support the Trillium Health Centre," said Bill
Moir, chief brand and marketing officer, Tim Hortons. "Both Trillium Health
Centre and Mayor Hazel McCallion have made a huge difference in the lives of
the people of Mississauga."
From now through February, all 63 Tim Hortons locations across
Mississauga will include images of Mayor Hazel McCallion dressed in surgical
scrubs, encouraging them to support local cardiac care.
Trillium Health Centre Foundation's goal is to raise $15 million for the
Hazel McCallion Centre for Heart Health, using the funds to upgrade essential
medical equipment, build a more robust technological infrastructure, and
initiate new programs and research to improve patient treatments.
"When someone requires lifesaving cardiac care, it is important that it
is delivered quickly within minutes of home or work," says Janet Davidson,
O.C., president and CEO, Trillium Health Centre. "The proceeds of this
campaign will stay in our community, and we're so grateful to Tim Hortons - a
leader in community initiatives - for their partnership in advancing our
The "I Heart Hazel" campaign features a dedicated website,
www.ihearthazel.com, where visitors can make their donation and learn more
about the campaign. Donations can also be arranged by contacting Trillium
Health Centre Foundation at 905.848.7575.
Tim Hortons Overview
Tim Hortons is the fourth largest publicly-traded quick service
restaurant chain in North America based on market capitalization, and the
largest in Canada. Tim Hortons appeals to a broad range of consumer tastes,
with a menu that includes premium coffee and donuts, flavored cappuccinos,
specialty teas, home-style soups, fresh sandwiches and fresh baked goods.
About Trillium Health Centre
Trillium Health Centre is one of Canada's largest community hospitals
with regional programs in cardiac, stroke, neurosurgery, orthopaedic, and
sexual assault and domestic violence services. Housing a model ambulatory care
centre and the largest free standing day surgery centre in North America,
Trillium serves more than one million residents in Peel and West Toronto and
from other communities across Ontario. With the continued support of the
Trillium Health Centre Foundation, the hospital's fundraising arm, the
two-site facility is attracting international attention for its innovative
approach to providing health care services and has received numerous national
awards for quality and innovation. For more information, visit
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
the CNW Photo Network and archived at http://photos.newswire.ca.
Additional archived images are also available on the CNW Photo Archive
website at http://photos.newswire.ca. Images are free to accredited
members of the media/
For further information:
For further information: Media Contacts: Tim Hortons: Rachel Douglas,
Director, Public Affairs, (905) 339-6277 or firstname.lastname@example.org;
Trillium Health Centre Foundation - I Heart Hazel Campaign: Larry Roberts,
Media Relations Consultant, at (905) 848-7580 ext. 3832 or email@example.com;
Deborah Trouten at (416) 485-2412 or firstname.lastname@example.org or Lisa Francis
at (416) 573-1973