mippin.com Set to Revolutionise Getting Internet Information on a Mobile Phone

    LONDON, Oct. 11 /CNW/ - A new service called 'Mippin', aimed at cell
phone users who can access the internet from their handset, is launched today
by Refresh Mobile. People can now browse and read their favourite content,
including news, blogs, weather, horoscopes, sport, business and lifestyle
information, in a format that is perfect for the smaller 'phone screen.
    Mippin automatically remembers personal preferences, creating 'My Mippin'
profiles so that consumers can reach content again with just a click. The
service features 'Mipplets' - small applications that are elegant and
functional - for quick access to weather, horoscopes and other personalized
    Cell phone users will face less scrolling, clicking and exploring sites
that are poorly configured for the mobile's small screen. By simply
bookmarking mippin.com in cell phone browsers - Mippin delivers favourite web
    Mippin serves the increasing demand for Web 2.0 collaboration and
sharing, allowing users to interact with content by voting on it or sharing
via SMS text, email and social networking sites such as Twitter.
    The service is free to consumers and to publishers and content owners.
Publishers are also able to create branded mobile versions of their own
content - whether blogs or large branded web sites - and broaden the reach of
their target readerships.
    Advertising can be inserted into 'Mippsites', providing the publisher
with financial return and advertisers with highly targeted inventory. Mippin
presents a new way to distribute digital content to millions of mobile phone
users globally via the mobile internet.
    Thousands of publishers are already featured on Mippin.com, and hundreds
more are being added every day. Ranging from news, sports, entertainment,
technology, to lifestyle and music and more, including niche-specific sites -
allowing people to keep updated on trade & industry news, on the go. Mippin
includes GQ, Maxim, Glamour, OK, T3, BBC News as well as popular blogs such as
Boing Boing, Perez Hilton, TechCrunch and Engadget.

    Refresh Mobile was the company behind the award-winning Mobizines
launched in 2005 and is part of Accel Partners portfolio of investments, which
numbers many of today's best known new Web 2.0 and technology success stories,
including Facebook, RealNetworks, Weeworld & Brightcove.

    E: info@mippin.com

For further information:

For further information: Scott Beaumont on +44-(0)79503-96209 or
Prashant Agarwal on +44-(0)79301-20319 at Mippin Global Headquarters

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