Mippin Beats Web Giants in Revolutionary First for Video on Mobile Web

    Refresh Mobile and blueapple.mobi Partnership Creates Seamless Video
    Service Connecting Video in RSS Feeds With Mobile


    LONDON, Feb. 25 /CNW/ - Mobile content portal 'Mippin' announces the
launch of revolutionary video functionality for its global community of users,
delivering the millions of clips referenced in RSS feeds to mobile data users
    In a joint technology development between market leaders Refresh Mobile
and blueapple.mobi, the service will convert and distribute flash-based RSS
video content of any publisher, from international publishing companies
through to independent bloggers. The process will see video transcoded
automatically to the .3gp mobile standard in real-time for viewing on users'
    In keeping with the popularity of video streaming on the internet, almost
any content hosted on the web will be made available, including some channel
content previously unavailable for mobile. Videos will be available throughout
Mippin wherever a clip is included by a publisher. The service will give users
the ability to search and view video immediately on request, providing a
choice of preview, streaming and download options.
    Robin Jewsbury, Co-Founder and VP of Technology comments "Mippin prides
itself in delivering perfectly formatted content for almost any device, so
it's great to offer pictures, text and now video in such high quality. But
we're also thrilled to offer Mippin users a new way to discover video on
    Recently passing its 10 millionth page view since launch and with growth
accelerating sharply, the Mippin portal provides mobile web users with an
extensive catalogue of content for mobile devices. With the inclusion of
video, Mippin enhances the relationship between mobile web users and content
publishers by delivering the full range of originally published content. As
with the rest of Mippin, features such as rating, sharing and uploading to
social networking sites will be available for video too.
    "With the launch of video, we're responding to demand from Mippin users
as well as fulfilling an exciting ambition for the service" commented
Robin Jewsbury. "We've successfully complemented Mippin's existing content and
personalisation offerings according to the requests of our users."
    To deliver video for Mippin, Refresh Mobile partnered with
blueapple.mobi, a leading direct-to-consumer mobile search and transcoding
video delivery company offering support for popular internet media formats.

    About Refresh Mobile

    Refresh is the company behind the award-winning Mobizines. The firm is
backed by Accel, where it joins many of today's best known new technology
brands, including Facebook, RealNetworks, WeeWorld, Brightcove and more.

    About blueapple.mobi

    blueapple.mobi allows users to search any video on the web and play it on
their mobile phone without the need to download an application. A free
service, it is the most widely used true mobile video search site in the

For further information:

For further information: Refresh Mobile, Scott Beaumont on
+44(0)79503-96209 or Justin Baker, +44(0)795-8487842 at Mippin Global
Headquarter, E: info@mippin.com; blueapple.mobi, Nickhil Jakatdar on
+1-5105205305, Email: info@blueapple.mobi

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