MIPC Study Finds More Women Are Printing From Camera Phones

    FREE Your Photos From Your Phone at Toronto's National Women's Show

    TORONTO, Nov. 1 /CNW/ -- According to a recent camera phone study
completed in Japan by MIPC (The Mobile Imaging and Printing Consortium), women
are the primary users of camera phone printing technology. These findings are
especially significant because so many of today's technology trends originate
in Japan.
    More than 50% of respondents reported that they take photos with their
phone camera "several times per week." Among female high school students, 20%
used the camera function of their mobile phones "every day."
    Over 40% of respondents have printed photos taken with their camera
phones. Among working women and grandmothers print rates were particularly
high, with more than 50% in each group printing photos taken with a camera
    "As camera phones have become more commonplace, people appreciate the
convenience of having their camera with them at all times," said Ramon
Garrido, MIPC Chairman and Hewlett-Packard program director. "And women,
especially, enjoy capturing the spontaneous moments of their lives-whether
with their children, friends, or family."
    Nearly 40% of respondents said that they currently have photos in their
phone that they would like to print out. "Are your photos trapped in your
phone?" asks Garrido. "MIPC is providing free printing demonstrations at
Toronto's National Women's Show this weekend."  "You will be surprised at how
easy it is to free your photos from your phone," he said.
    Visit Booth #1134 at the National Women's Show this Friday through
Sunday, November 2-4, 2007 at the Metro Toronto Convention Centre, South
Building, 222 Bremner Blvd.

     Show Hours
     Friday: 12 noon - 9pm
     Saturday: 10 am - 6 pm
     Sunday: 10 am - 5 pm
    Visit: http://www.nationalwomenshow.com/toronto/index.html for additional
show information.
    The Mobile Imaging and Printing Consortium (MIPC) is a dynamic non-profit
industry association that fosters collaboration across the technologies
involved in camera phone printing.
    Canon, Epson, HP, Kodak, Motorola, Nokia, Samsung and Lexmark are among
several major companies supporting the MIPC Mission. Ramon Garrido said the
consortium enables consumers to free their photos from their phones. "These
representative companies have come together on behalf of the consumer to
streamline the mobile imaging and printing process. It is the MIPC Mission to
enable customers to easily print from their camera phones however, whenever,
    MIPC Members represent the most prestigious and powerful companies in the
mobile imaging and printing space. Those represented companies include: Aplix
Corporation, Brother Industries Ltd., Canon Inc., Cerience Corporation,
Eastman Kodak Company, Fujifilm Corporation, Hewlett-Packard Company, Konica
Minolta Holdings, Inc., Lexmark International, Inc., MCCI Corporation, Micron
Technology, Motorola Inc., NEC Corporation, Nokia, Olivetti, Olympus
Corporation, Ricoh Company, Ltd., Samsung Electronics Company, Ltd., Seiko
Epson Corporation.
    According to a report by InfoTrends, global camera phone users are
expected to print 37.2 billion of the total images taken in 2008, when it is
estimated that 85% of all mobile phones sold will feature an embedded camera.
(InfoTrends, 2004 Worldwide Camera Phone and Photo Messaging Forecast, March

    View MIPC study data at: http://www.mobileprinting.org/news/
    View MIPC information at: http://www.mobileprinting.org

    Press Contact:
    Kim Dovel

For further information:

For further information: Kim Dovel, +1-650-704-3505, 
kim.dovel@redbricknews.com Web Site: http://www.mobileprinting.org

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