Million Dollar Madness Starts In March

    Fans to Follow Dunlop Tour Team for a Chance at $1 Million

    GREENVILLE, S.C., March 20 /CNW/ -- When the next Grand Slam winner is
crowned, the person with the biggest smile might be the guy playing with a
Dunlop Aerogel racquet at the local park. Beginning today, tennis players like
him will have a million reasons to root for the likes of James Blake, Tommy
Haas, and Tomas Berdych at the final three Grand Slam events this year, thanks
to Dunlop.
    Dunlop's Million Dollar Slam promises to add a new level of excitement to
Grand Slam tournaments and even more reason to play Dunlop. Tennis players who
demo a Dunlop Aerogel racquet at participating pro shops, tennis retailers or
at events throughout North America will receive a contest Game Card with a
unique PIN code. Participants may enter the sweepstakes contest online at Upon entering the PIN Code participants are assigned a
Dunlop Tour Team player (see list below), and if that player is named the
Dunlop Spotlight player and wins one of the final three Grand Slams in 2008,
they will win up to $1 million.
    But the $1M Grand Prize isn't all that's being dangled in front of
players and fans. An all expenses paid trip for two to the prestigious
Saddlebrook Tennis Resort in Tampa to meet James Blake, along with Dunlop Gear
packages can be won as well. Complete rules and details of the contest can be
found at Dunlop's Million Dollar Slam website:
    "This promotion will continue to build players' and fans' excitement
about Dunlop Aerogel racquets and the Dunlop Tour Team," said Steve Hall,
Director of Marketing for Dunlop Racquet Sports. "Along with reaping the on
court benefits of the Dunlop Aerogel line of racquets, fans have a million new
reasons to demo a Dunlop Aerogel racquet and follow the Dunlop Tour Team for
the rest of the 2008 Grand Slam season and beyond."
    Interactive promotion company iC Group handled the promotion for Dunlop,
including the online sweeps development and insurance for the million dollar
prize. Executive Vice President Duncan McCready says Dunlop's blended retail
and online strategy should be a winner. "The promo just doesn't end with
product trial. It extends brand interaction from the store to online, and
throughout the entire tennis season. It connects fans to their Tour Team. And,
it's exciting. Who doesn't want the chance to get in on a million bucks?" says

    Dunlop Tour Team
    -- James Blake - 10 time Winner on ATP Tour.  ATP rank No. 9
    -- Tomas Berdych- 4 time Winner on ATP Tour.  ATP rank No. 10
    -- Tommy Robredo - 6 time winner on Tour.  ATP rank No. 15
    -- Nicolas Almagro - 4 time winner on Tour.  ATP rank No. 25
    -- Tommy Haas- 11 time Winner on ATP Tour.  ATP rank No. 36
    -- Thomas Johansson - 9 Time winner on Tour.  ATP rank No. 60

    About Dunlop Sports Group Americas

    Dunlop Sports Group Americas, Inc., a wholly owned subsidiary of Dunlop
Slazenger International, Ltd., is known worldwide by sports enthusiasts who
value quality and performance in their sporting goods equipment. Headquartered
in Greenville, SC, the company's product line spans tennis racquets and tennis
balls; squash racquets and balls; Dunlop badminton and shuttles; Carlton
badminton racquets and shuttles; golf balls, golf accessories and golf clubs.
International endorsers include tennis legend John McEnroe, former world
squash champion Jonathon Power and three-time world long-drive golf champion
Sean Fister and a host of other great players. For further information phone:

    About iC Group

    iC Group is a leading provider of online promotions, games, contests and
sweepstakes. They are a trusted partner for many of the world's top brands
whose clients rely on them to help deliver solutions that create immediate
impact and drive measurable results -- without the promotional risks that can
jeopardize the bottom line.

For further information:

For further information: Chris Griffin for Dunlop Sports Group Americas,
Inc., (404) 395-8318,; or Steve Hall of Dunlop Sports
Group Americas, Inc., (864) 605-4816,, Web Site:,

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