Mike Vanderjagt and Dairy Queen Canada kick off Miracle Treat Day

    Proceeds from every Blizzard sold on August 7 will be donated to
    Children's Miracle Network hospitals

    BURLINGTON, ON, Aug. 6 /CNW/ - Dairy Queen Canada today launched the 6th
annual Canadian Miracle Treat Day, which will take place at participating
Dairy Queen's(R) across the country on August 7, 2008. One hundred per cent of
the proceeds from every Blizzard(R) treat sold will be donated to the
Children's Miracle Network a non-profit organization dedicated to saving and
improving the lives of children by raising funds for Canadian children's
    Professional football placekicker and punter Mike Vanderjagt literally
kicked off the one-day national fundraiser at an event held at the Hospital
for Sick Children in Toronto.
    "I am thrilled to be part of Miracle Treat Day and I encourage Canadians
to go to their local Dairy Queen and buy a Blizzard on August 7 to help raise
funds for children's hospitals," said Mike Vanderjagt. "Miracle Treat Day is a
great way to help save and improve the lives of children in your community."
    Dairy Queen has been a supporter of Children's Miracle Network since
1984, raising more than $70 million during that time. On August 7 Children's
Miracle Network ambassadors and Dairy Queen executives will lend their time
and support to serve Blizzards for Miracle Treat Day.
    "By supporting Miracle Treat Day you are helping over 2.5 million
children in Canada," said John Hartman Chief International Officer, Children's
Miracle Network. "All donations received stay local - money raised is directed
to the local Children's Miracle Network hospital in that community for
critical care, research and educational programs."
    "There is no better reason to indulge in a delicious Blizzard on August
7th," said Denise Hutton, Vice President of Marketing, Dairy Queen Canada.
"All Dairy Queen stores are participating in Miracle Treat Day this year and
we hope that this is our most successful year yet."
    Last year Dairy Queen Canada's Miracle Treat Day and associated
activities helped raise over $1.5 million for the Children's Miracle Network.
Miracle Treat Day began as a Canadian initiative to raise funds six years ago
and its success prompted Dairy Queen locations across the U.S. in 2006 to
adopt the initiative. August 7, 2008 will mark the 3rd annual North American
Miracle Treat Day to benefit Children's Miracle Network.
    In Canada, the children's hospitals/foundations supported by Children's
Miracle Network include: BC Children's Hospital Foundation, Alberta Children's
Hospital Foundation, Stollery Children's Hospital Foundation, Children's
Health and Hospital Foundation of Saskatchewan, The Children's Hospital
Foundation of Manitoba, SickKids Foundation, the Children's Health Foundation
of London, McMaster Children's Hospital, Children's Hospital of Eastern
Ontario Foundation, IWK Health Centre, the Janeway Children's Hospital
Foundation and Operation Enfant Soleil which includes Le Centre hospitalier
universitaire Sainte-Justine, Le Centre hospitalier universitaire de Quebec
and the Montreal Children's Hospital.

    About Children's Miracle Network (CMN)

    Children's Miracle Network is an international non-profit organization
dedicated to saving and improving the lives of children by raising funds for
children's hospitals and health foundations across North America. Each year
the 170 Children's Miracle Network hospitals - 14 of which are in Canada -
provide the finest medical care, life-saving research and preventative
education to help millions of kids overcome diseases and injuries of every

    About Dairy Queen Canada

    Dairy Queen Canada is a wholly owned division of International Dairy
Queen. IDQ is part of the Berkshire Hathaway family, a company owned by Warren
Buffet. In Canada, IDQ, develops, licenses and services a system of more than
570 Dairy Queen and 135 Orange Julius stores in Canada featuring hamburgers,
hot dogs, soft serve, blended drinks made from oranges and other fruit
flavours, along with various snack items.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: please contact: Alanna Banks, Alison Crocker,
Media Profile, alanna@mediaprofile.com, crocker@mediaprofile.com, (416)

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