Miele Limited-Edition Chocolate Laundry Makes Worldwide Debut in Canada

    Fashion meets function as state of the art washer and dryer lets you care
    for your garments in style

    VAUGHAN, ON, Feb. 11 /CNW/ - Following a long tradition of superior
products, Miele launches its limited-edition Chocolate Laundry exclusively to
the Canadian market today. This marks the first time the Miele laundry system
has ever been produced in a colour anywhere in the world since the company
built its first laundry machine in 1899.
    A growing colour trend in home decor, the deep rich chocolate shade of
Miele's exclusive new limited-edition laundry combines the best of both
function and style. While still maintaining the time-honoured quality and
innovation of Miele laundry, Miele Limited Edition Chocolate Laundry allows
for effortless integration into today's contemporary design-savvy homes adding
a touch of luxury to the laundry room.
    "We are really proud to have the world exclusive of the Miele
Limited-Edition Chocolate Laundry here in Canada," said Jan Heck, President of
Miele Canada. "Miele has already proven to be the leader in quality and
innovation of garment care, and now we are proud to offer our consumers a
tasteful colour alternative to demonstrate their personal style."
    While the colour is new, the Miele Limited Edition Chocolate Laundry
still delivers the innovation that Miele's laundry collection is best known
for. Miele washing machines have a patented honeycomb drum, engineered to not
only clean clothes better, but also to make clothes last longer by reducing
fabric strain and wear. This, combined with intuitive Touchtronic controls
which allow you to easily select the right program for various textiles,
results in professional cleaning for all kinds of garments, whether it be
sweatshirts and jeans, or silk blouses and cashmere sweaters.
    The Miele laundry collection is Energy Star certified and features
special sensors that determine the size of the load, adjusting water volume
accordingly and allowing even small loads to be washed with limited energy and
water. The high-quality dryers feature internal heaters that sanitize laundry
and keep whites bright, while the large door, angled drum and LED lighting
make loading and unloading easy and convenient. Combined with its signature
CareCollection laundry detergents, Miele offers a complete care system for any
colour or fabric.
    Miele's Limited Edition Chocolate Laundry pair is available in two model
options: W4800-CB washer and T9800-CB dryer (Miele Pricing - $3,495/pair), and
W4840-CB washer and T9800-CB dryer (Miele Pricing - $3,995/pair). As an added
bonus, Miele will provide a 10-year warranty with this Limited Edition. The
Miele Limited Edition Chocolate Laundry is available for purchase at all Miele
Chartered Agents across Canada, while quantities last.

    About Miele

    Long considered a household name in Europe and worldwide, Miele has
exploded onto the scene in Canada with its sleek design, superior engineering
and unparalleled service. Founded in 1899 on a promise of "Immer Besser", a
German phrase meaning "forever better," Miele has distinguished itself in the
appliance market by continuing to offer a record number of major innovations
as well as a deep belief in nurturing their network of dealers. As the world's
largest family owned and operated appliance company, Miele is immovably
committed to the highest quality, performance and environmental standards.
Consumers wishing to learn more about Miele can call 1-800-565-6435 or visit

    Product photos are available upon request.

For further information:

For further information: Colleen Uncao or Magda Jarota, MAVERICK Public
Relations, (416) 640-5525 x248, x230, colleenu@maverickpr.com,
magdaj@maverickpr.com; Monique Fahey, Marketing and Public Relations, Miele
Limited, (905) 532-2270 ext. 273, Monique.fahey@miele.ca

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890