TORONTO, April 10, 2018 /CNW/ - Miele is pleased to announce a new store located in Yorkdale Shopping Centre, Toronto. This new flagship is slated to open in summer 2018 and will be the first location for the brand in a highly frequented premium shopping mall.
"We are extremely excited about our partnership with Yorkdale Shopping Centre and believe that this new location will make the Miele brand even more accessible to even more consumers," said Yves Dalcourt, President Miele Canada. "On an area covering approximately 2,200 square feet, Miele customers can expect nothing less than a totally new brand and shopping experience." The Yorkdale Shopping Centre has approximately 18 million visitors per year.
This new endeavor also demonstrates the commitment of Miele to the Canadian market where demand for its world-leading, premium appliances continues to grow. The company has been represented in Canada since 1989, with headquarters in Vaughan, Ontario. Since 2004, the brand has opened four Miele Experience Centers – located in Calgary, Montreal, Toronto and Vancouver. The new Yorkdale location will reinforce the Miele brand image characterised by quality, design, innovation and sustainability.
"We are delighted to welcome Miele to Yorkdale and offer this premium brand to our shoppers. Miele's international reputation as the world's leading manufacturer of premium domestic appliances is well known in this market," said Claire Santamaria, Yorkdale Shopping Centre General Manager. "We know that the Miele store experience will showcase the best that Miele has to offer shoppers the world over."
Company profile: Miele is the world's leading manufacturer of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floor care products. This line-up is augmented by dishwashers, washer-extractors and tumble dryers for commercial use as well as washer-disinfectors and sterilisers for use in medical and laboratory applications (Business Unit Professional). The Miele company, founded in 1899, has eight production plants in Germany as well as one plant each in Austria, the Czech Republic, China and Romania. 2016/17 turnover amounted to approx. EUR 3.93 bn with sales outside Germany accounting for 70%. Miele is represented with its own sales subsidiaries and via importers in almost 100 countries. The Miele company, now in the fourth generation of family ownership, employs a workforce of around 19,500, 10,900 thereof in Germany. The company headquarters are located in Gütersloh/Westphalia, Germany.
About Yorkdale Shopping Centre: Yorkdale Shopping Centre is Canada's leading shopping destination and most successful shopping centre with a diverse mix of more than 270 shops and services. Shoppers from throughout the Greater Toronto Area and around the world look to Yorkdale for an exceptional selection of the world's best fashion, technology and luxury brands. Recent expansions now bring Yorkdale to nearly 2 million square feet and the centre continues to serve as a platform for new and innovative brands. Yorkdale is co-owned by Oxford Properties and Alberta Investment Management Corporation (AIMCo) and managed by Oxford Properties Group. Yorkdale is located at 3401 Dufferin Street, off Allen Road, near the 401.
To learn more, visit www.miele.ca
SOURCE Miele Canada
For further information: Media contacts: Jessica Patriquin, MAVERICK Public Relations, 416-640-5525 ext. 230, email@example.com; Monique Fahey, Miele Limited, 905-532-2270 ext. 273, firstname.lastname@example.org