NEW YORK, Aug. 31 /CNW/ -- Micro Target Media (MTM), a leading out-
of-home media and technology company, is hitting the road on September 6, 2007
with General Motors' Hard Day's Work Tour.
The 2007 GM Hard Day's Work Tour is a four month, seventeen city program
that promotes the GM Business Choice program and provides sustained support of
the launch of GMC Sierra Heavy Duty and Chevrolet Silverado Heavy Duty vehicle
lines. The tour targets contractors and small business owners and will run
from September to December 2007, making stops at Lowe's stores, construction
sites and GM dealerships in each city on tour. Featured GM trucks and product
specialists will be present at each tour stop, affording attendees an
opportunity to interact with the product first hand.
Building on the success of the '06 tour, Micro Target Media will deploy,
Micro Target Media Advertising Structures (MTM-AdS) at premier constructions
sites on the '07 tour to activate potential customers and build interest in
advance of and during tour stops. Micro Target Media uses state-of-the-art
technology and high quality graphics to transform portable restrooms and other
non-traditional media into MTM-AdS -- wrapped portable restroom units that
create a 360 degree eye-level billboard effect that elevate brands above the
traditional advertising clutter. In addition to the exterior wrap, two
interior posters located within each unit will enhance the GM brand message
and help build engagement.
Micro Target Media will highlight its technology capabilities at select
events by showcasing its people counting technology which includes: RFID, GPS
and proximity sensors, which capture audience measurement, tracking and
performance data. By using the latest data collection technology, Micro
Target Media will support one of GM's primary objectives of developing a
mechanism by which they can measure the success of the tour.
"We are truly looking forward to working with GM. Our mission is to
enhance their already successful tour with our unique advertising vehicle and
to provide them the tools they need to measure success," said Vince Laraia,
General Manager, Sales and Marketing, Micro Target Media.
The Hard Day's Work Tour will make morning stops at select Lowe's stores
in each city and offer a complimentary breakfast, tool giveaways, sweepstakes,
as well as incentive coupons for those interested in purchasing or leasing new
vehicles. In the afternoon, the tour will head out to premier construction
sites organized by MTM to give those that didn't get an opportunity to make it
to the Lowe's store, a chance to see some of GM's newest vehicles as well as
participate in the giveaway and sweepstake offering.
After launching in Detroit, the tour will make appearances in multiple
cities and states -- beginning in Denver, Colorado and ending in Tampa,
Florida in December.
The tour is administered by GM Commercial and Fleet Division, and their
Business Choice program is available to qualified business customers
About Micro Target Media
Micro Target Media is an innovative out-of-home media and technology
company that provides strategically positioned, high-visibility advertising
globally. Micro Target Media uses state-of-the-art technology and magazine
quality graphics to transform portable restrooms and other non-traditional
media into Micro Target Media Advertising Structures (MTM-AdS).
Micro Target Media's in-house operations, proprietary systems and
production facilities enable us to be the only provider of portable restroom
advertising for key-market campaigns in North America, Europe and Asia. For
more information about Micro Target Media, go to www.microtargetmedia.com.
Contact: Jill Jefferson
For further information:
For further information: Jill Jefferson of Micro Target Media,
+1-212-358-7185, email@example.com Web Site: