Michelin's "Green" Meters paint the sky with global fuel efficiency story

    Each second, around the world, Michelin green energy saving tires help
    reduce fuel consumption and lower CO2 emissions

    NEW YORK CITY, Oct. 30 /CNW Telbec/ - Beginning today, Michelin will
project meters in four major cities around the world--Berlin, New York City,
Paris and Shanghai. These meters will show the fuel savings and reductions in
CO2 emissions since 1992--when this revolutionary technology was first
introduced--thanks to Michelin green energy saving tires.
    Michelin green energy saving tires include a variety of passenger car,
light truck and commercial truck tires that are optimized for fuel economy by
reducing their rolling resistance and weight without compromising other key
performance factors such as traction, grip and tread wear. Reducing rolling
resistance also reduces CO2 emissions.
    Featuring the world-famous Michelin Man, the meters will be projected at
7 p.m. local time on the façade of the Park Inn Hotel in Berlin; on the NASDAQ
and Reuters boards in Times Square, New York City; in the Port de Suffren at
the foot of the Eiffel Tower in Paris; and on the City Group Mansion tower,
across from the Bund, in Shanghai.
    In 15 years, compared to conventional tires on the road, the 570 million
Michelin green energy saving tires sold worldwide have reduced fuel
consumption by an estimated 2.38 billion gallons, resulting in a reduction of
CO2 emissions of 25 million tons, the equivalent of the amount absorbed by
880 million trees in one year. This means that each second 11.6 gallons of
fuel are saved and 240.6 pounds of CO2 are not released into the atmosphere.
These figures will be on display to millions of people around the world. Full
details of the Michelin Green Meter are available at
    As a responsible citizen, Michelin seeks to build awareness among people
around the world of the contribution that Michelin green energy saving tires
can make to the environment.
    That's because choosing the right tire can have a significant impact on
the environment. This is especially important today when experts agree that
road transport is a major source of CO2 emissions, one of the greenhouse gases
responsible for global warming.
    Fully aware of this challenge, Michelin, which allocates nearly 4 percent
of its annual net sales to research and development, has made the design of
green energy saving tires a key component of its innovation strategy. So that
consumers may integrate "green" criteria into their choice of tires, Michelin
is highlighting the impact of tire choice on fuel consumption and on the
environment. For Michelin, this initiative truly represents "a better way

    Dedicated to the improvement of sustainable mobility, Michelin designs,
manufactures and sells tires for every type of vehicle, including airplanes,
automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks,
motorcycles and the space shuttle. The company also publishes travel guides,
hotel and restaurant guides, maps and road atlases. Headquartered in
Greenville, S.C., Michelin North America employs more than 22,500 and operates
19 major manufacturing plants in 17 locations.

         NOTE TO EDITORS: To obtain broadcast quality video and high
       resolution photographs of the Michelin green meters in all four
                cities, go to:www.thenewsmarket.com/michelin.
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For further information:

For further information: visit www.michelinmedia.com or contact: Lynn
Mann, Michelin North America, (864) 458-4698, cell: (864) 449-1864,

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