Michael Stopford of Coca-Cola will speak about responsible communications at the Tremblant Forum 07



    MONTREAL, Aug. 22 /CNW Telbec/ - NATIONAL Public Relations is proud to
announce the presence of Mr. Michael Stopford, Group Director, Corporate
Reputation, Worldwide Public Affairs and Communications for Coca-Cola, at
Tremblant Forum 07 held on September 19 and 20. Arriving from Atlanta, he will
explain how his company has managed to position itself as one of the most
highly-respected in the world.
    In fact, Coca-Cola was ranked no. 1 for the 7th consecutive year in the
Interbrand ranking of the Best Global Brands recently published in Business
Week. Its brand value is estimated at $65 billion, a testament to the
company's ability to successfully manage the economic value of its intangible
assets like brand and reputation.
    Particularly relevant for communications and public affairs
professionals, the theme of this fourth edition of the Tremblant Forum on
corporate responsibility and sustainability is Responsible communications for
a sustainable reputation.

    Renowned speakers from around the world

    Over the years, Mr. Stopford has acquired a wide range of experience in
the field of social responsibility which he developed while working for
companies such as Syngenta, Exxon Mobil, the World Bank and the United
Nations, among others. "The companies which succeed best with regards to
sustainable development are those that ensure social responsibility is based
on the activities of the company and reflect its fundamental values,"
Mr. Stopford affirmed. "Although communications cannot replace tangible
results, they facilitate the establishment of dialogue with primary
stakeholders. The key to success rests on credibility, the core of one's
reputation, and communications must maintain and protect this."
    This year other world famous lecturers will share their expertise and
experiences in social responsibility with the 140 participants at the
Tremblant Forum. In addition to Mr. Stopford, the event will host, among
others, Susanne Stormer of Novo Nordisk, Steven Guilbeault of Greenpeace,
Daniel Gagnier of the International Institute for Sustainable Development and
Yves-Thomas Dorval of Imperial Tobacco.

    A special event

    For the first time, the Tremblant Forum will offer a special event for
participants on the evening of September 19. Mr. Jeffrey Simpson, National
Affairs Columnist for The Globe & Mail, will launch his new book on climate
change, Hot Air: Meeting Canada's Climate Change Challenge, at the opening
cocktail reception.
    The Tremblant Forum on corporate responsibility and sustainability
organized by NATIONAL Public Relations has become one of the most important
events in Canada for the exchange of ideas on some of the greatest challenges
and opportunities facing businesses, governments and members of civil society.

    A sustainable event

    The Tremblant Forum is once again partnering with Planetair to compensate
for greenhouse gas emissions (GES) generated by the conference. Planetair is
the only programme of its kind in Quebec certified by the "Gold Standard"
international emissions compensation standard and audited by an independent
third party. Moreover, a comprehensive sustainability plan was developed for
the management of this event. It includes, among other elements,
transportation of participants to Mont-Tremblant in a bio-diesel bus; the use
of 100% post-consumer recycled and FSC-certified Rolland Enviro100 paper from
Cascades for the event programme; and collaboration with the non-profit
organization Les Petites Mains, whose mission is to support the social
rehabilitation of women in Montreal, for the design of the participants' bags.

    Register today!

    To register, contact NATIONAL Public Relations at 514-843-7171 or visit
www.tremblantforum.org. Registration includes meals, the opening and closing
cocktail receptions and return transportation to Mont-Tremblant from Montreal
by bio-diesel bus. Reserve your space today, seats are limited!
    The Tremblant Forum is made possible with the support of numerous leading
organizations including Alcoa, Cascades, the Cirque du Soleil, Gildan, and
Loto-Québec as well as our media partners La Presse, The Gazette, Vision
Durable and www.novae.ca.

    About NATIONAL

    NATIONAL is the largest public relations consultancy in Canada with
offices in Montreal, Quebec City, Ottawa, Toronto, Calgary, Vancouver,
Victoria, New York and London, as well as an interest in MT&L/NATIONAL in
Halifax. The firm offers corporate communications, investor relations, public
affairs, marketing, technology and healthcare communications services to a
broad range of leading corporate, government and institutional clients.
Internationally, the firm is affiliated with Burson-Marsteller.
    NATIONAL is a subsidiary of RES PUBLICA Consulting Group in Montreal,
which also owns another Canadian public relations leader, Cohn & Wolfe /
Canada, with offices in Toronto, Montreal and Calgary and an affiliation with
the worldwide Cohn & Wolfe network. RES PUBLICA also holds a significant
interest in Global Public Affairs, the leader in government relations in
Canada, with offices in Ottawa, Toronto and Calgary.




For further information:

For further information: Montreal: Cristelle Basmaji, (514) 843-1907;
Quebec: Sylvie Patry, (418) 648-1233 No. 232; Toronto: Meredith Sjogren, (416)
848-1377; Calgary: Laura Bishop, (403) 531-0331; Vancouver: Rebecca Bourque,
(604) 691-7394


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