Michael Bloomberg and Bill Gates Join to Combat Global Tobacco Epidemic

    Bloomberg and Gates Commit $500 Million and Call on Governments to
    Implement Proven Interventions to Reduce Tobacco Use, Save Lives

    NEW YORK, July 23 /CNW/ -- Michael Bloomberg and Bill Gates today
announced joint efforts to combat the global tobacco epidemic. A combined
investment of $500 million will help governments in developing countries
implement proven policies and increase funding for tobacco control. Unless
urgent action is taken, as many as one billion people this century -- more
than two-thirds in the developing world -- could die from tobacco-caused
illnesses. Paula Johns, executive director of Brazil's Alliance for the
Control of Tobacco Use, and broadcast journalist Charlie Rose joined Bloomberg
and Gates for the announcement.
    Bloomberg's Initiative to Reduce Tobacco Use, which was established in
2005 and includes a $125 million commitment, will be extended with a new $250
million, four-year commitment. This brings Bloomberg's total commitment to
date to more than $375 million.
    The Bill & Melinda Gates Foundation announced that it will invest $125
million over five years to fight the tobacco epidemic, including a $24 million
grant to the Bloomberg Initiative. In addition to the grant to Bloomberg, the
Gates Foundation will support complementary efforts to reduce high rates of
tobacco use in countries such as China and India, as well as to help prevent
the tobacco epidemic from taking root in Africa.
    The Bloomberg Initiative supports projects that increase tobacco tax,
change the image of tobacco, protect nonsmokers from exposure to other
people's smoke and help people quit. The Initiative supports the public
sector's efforts to educate and advocate for change, and a rigorous tobacco
use and policy monitoring system. The Gates Foundation funding to Bloomberg
will accelerate implementation of the MPOWER package of proven tobacco control
strategies and build economic evidence to support tobacco control over the
next two years.
    "When I announced this initiative, I said that I hoped others would step
forward," said Bloomberg. "I'm delighted Bill and Melinda Gates are supporting
one of the most important public health efforts of our time. Our commitments
will help governments confront the tobacco epidemic by implementing the proven
MPOWER package. This means assuring well-staffed tobacco control programs,
raising tobacco taxes, running hard-hitting public information campaigns,
creating comprehensive smoke-free public places and banning tobacco
    "Tobacco-caused diseases have emerged as one of the greatest health
challenges facing developing countries," said Bill Gates, co-chair of the
Gates Foundation. "The good news is, we know what it takes to save millions of
lives, and where efforts exist, they are working. We are pleased to join with
Mayor Bloomberg, who has made the fight against tobacco a priority in New York
City and around the world."
    Bloomberg and Gates called on government and business leaders to make the
fight against tobacco a higher priority by increasing resources for tobacco
control and implementing proven policies to reduce tobacco use. According to
the World Health Organization, 3.9 billion people live in low- and
middle-income countries that spend less than $20 million dollars per year
combined on tobacco control. Today, these same countries collect more than $66
billion in tobacco taxes.
    When New York City went smoke-free in 2002, only one state and no
countries were smoke-free. Today many states and countries are smoke-free.
Success stories in tobacco control are emerging from around the globe:
    -- 24 states (including New York and Washington states) and the District
of Columbia now have laws in effect that require 100 percent smoke-free
restaurants and bars.
    -- Uruguay, UK, France, New Zealand, Italy and Ireland are all smoke-free.
    -- Cities such as Mexico City, Mexico; Abuja, Nigeria; Beijing, China;
and other Olympic cities are implementing smoke-free laws and regulations.
    -- Uruguay, Turkey and other countries are implementing the comprehensive
tobacco control policies of the MPOWER package.
    -- Egypt has recently raised its tobacco tax.
    -- Brazil and other countries are using graphic pictorial warnings on
cigarette packs to warn the public about the dangers of smoking.
    -- The Philippines has enacted a ban on tobacco advertising in all forms
of mass media.
    Earlier this year, Bloomberg and World Health Organization
Director-General Margaret Chan released the U.N.'s evidence-based MPOWER
package to help governments adopt the most effective measures to counter
tobacco use. Although MPOWER has been proven to rapidly decrease tobacco use
and save lives in New York City and elsewhere, less than 5 percent of the
world's population is covered by any of the MPOWER interventions.

     The six components of the MPOWER package are:
     Monitor tobacco use and the policies to prevent it
     Protect people from tobacco smoke
     Offer people help to quit tobacco use
     Warn about the dangers of tobacco
     Enforce bans on tobacco advertising, promotion and sponsorship
     Raise taxes on tobacco
    "Bill and I want to highlight the enormity of this problem and catalyze a
global movement of governments and civil society to stop the tobacco
epidemic," said Bloomberg. "We challenge governments to show leadership by
implementing tobacco control measures, as an increasing number are doing, and
to increase funding for these efforts."

    Tobacco Background
    -- There are more than 1 billion smokers in the world today (more than 1
       in 4 adults), and tobacco kills more people than any other single
    -- Smoking kills half of smokers unless they quit, and many more are
       disabled by tobacco. Those killed by tobacco lose on average 10-15
       years of life. Second-hand smoke causes lung disease, cancer, low birth
       weight and increased infant death as well as other problems in those
    -- More than 5 million people are killed by tobacco each year -- more than
       AIDS, tuberculosis and malaria combined. In this century, unless urgent
       action is taken, tobacco could kill more than 1 billion people.
    -- More than 80 percent of the world's tobacco-related deaths will be in
       low- and middle-income countries by 2030.
         -- The poorest households in Bangladesh spend almost 10 times as much
            on tobacco as on education.
         -- Medical costs from smoking impoverish more than 50 million people
            in China; with 350 million smokers -- a third of the world's total
            -- China suffers about a million deaths from tobacco each year.
         -- Indonesians spend on average 2.5 times more on tobacco than on
            education, and 3.2 times more on tobacco than on health.
            Traditionally viewed as unacceptable practice, smoking among
            Indonesian women is now seen as modern and trendy, especially in
            large cities.
         -- India's toll of premature, tobacco-related deaths is expected to
            rise from 700,000 annually to 930,000 by the year 2010, with bidis
            currently accounting for 77 percent of the market for smoked
            tobacco. Studies indicate that bidi smokers are five to six times
            more likely to develop lung cancer than nonsmokers.
    -- The effectiveness of tobacco control interventions is well established
       by rigorous scientific studies; implementing proven programs can reduce
       smoking rates where they are high and prevent an increase where rates
       are low.
    About the Bloomberg Initiative
    -- The Bloomberg Initiative to Reduce Tobacco Use supports public sector
and civil society efforts to implement proven strategies in tobacco control in
low- and middle-income countries, particularly China, India, Indonesia,
Russian Federation and Bangladesh.
    -- The Bloomberg Initiative supports training programs, journalism
workshops, in-country development of mass media public education campaigns,
capacity building and global monitoring through a WHO report on
country-specific tobacco control policies and a population-based,
house-to-house adult survey of tobacco use prevalence.
    -- One aspect of the Bloomberg Initiative is to provide tobacco control
funds to low- and middle-income countries through a competitive grants program
(www.tobaccocontrolgrants.org); more than 125 grants have been awarded in 36
    -- The Bloomberg Initiative to Reduce Tobacco Use is implemented though
five partner organizations: the Campaign for Tobacco Free Kids, the Centers
for Disease Control and Prevention Foundation, the Johns Hopkins Bloomberg
School of Public Health, the World Health Organization and the World Lung
    Tobacco Control in New York City
    -- New York City's tobacco control program has included raising the
tobacco tax, making virtually all workplaces smoke-free, running hard-hitting
public education campaigns, helping smokers quit and rigorously monitoring
smoking rates and program results.
    -- For the 10 years before New York City's program was implemented, there
was no decrease in smoking rates. Between 2002 and 2007, under Bloomberg's
leadership, New York City's comprehensive program reduced adult smoking by
300,000 smokers, from 21.6 percent to 16.9 percent, preventing 100,000 deaths
in years to come. Teen smoking decreased from 17.6 percent in 2001 to 8.5
percent in 2007, a level nearly two-thirds lower than the latest available
national teen smoking rate.

For further information:

For further information: Bill & Melinda Gates Foundation,
+1-206-709-3400, media@gatesfoundation.org; or Robert Lawson of Bloomberg,
+1-212-843-8040, rlawson@rubenstein.com; or For more information on the global
tobacco epidemic, Vince Willmore of Campaign for Tobacco-Free Kids,
+1-202-296-5469, Kate Ruddon of CDC Foundation, +1-404-653-0790, or Tim
Parsons of Johns Hopkins Bloomberg School of Public Health, +1-410-955-7619,
or Dr. Judith Mackay of World Lung Foundation and IUATLD, +011-852-2719-1995,
or Marta Seoane of World Health Organization, +011-412-2791-2489 Web Site:

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