TORONTO, Feb. 27 /CNW/ - The Metro Toronto Convention Centre (MTCC) today
announced that it is the first convention centre in Canada to offer
green electricity to clients and event planners to help them reduce the
environmental footprint of their events. In addition, the MTCC will use
green electricity to power its administrative offices and electronic signage.
To achieve this, the MTCC is partnering with Bullfrog Power, a leading
Canadian provider of 100 per cent green electricity.
Representing another industry first, this bold environmental step is the
Centre's latest green innovation. The MTCC has a long tradition of providing
leadership in the area of environmental stewardship, and has won numerous
awards for its efforts in recent years. The MTCC has been recognized for its
Zero Waste Event concept, for its massive green roof and for being among the
first to utilize Toronto's Deep Water Cooling system, among many other
Founded in 2005, Bullfrog provides homes and businesses with an easy way
to go green and help create a cleaner, healthier environment for future
generations. In Ontario, all of Bullfrog's power comes from clean, renewable
EcoLogo(M)-certified wind power and low-impact water power, displacing
polluting and carbon-intensive sources like coal.
Under this innovative agreement, Bullfrog will work with the MTCC to
calculate the expected electricity usage of participating events. Bullfrog
will then inject the equivalent amount of clean, renewable power onto the
provincial electricity system on behalf of the event. In other words, the
event's electricity usage will be matched with green power, helping to reduce
the environmental footprint of the event.
"Bullfrog Power is delighted to join the MTCC in this innovative
partnership," said Josephine Coombe, Bullfrog Power's Vice President,
Marketing. "By bullfrogpowering its offices and signage, the MTCC is able to
reduce its own emissions footprint. And by offering green power as an option
to its clients, the MTCC is able to extend that same opportunity to its event
organizers, helping them create a healthier environment for families,
communities and future generations."
The Centre, which hosts more than 750 events annually, representing a
large part of Canada's meeting and conventions industry, will offer the green
power option to clients along with its existing "green meeting" programs such
as the Centre's award-winning Zero Waste Event approach. Bullfrog has been
named an Official Supplier to the Centre, and as such will join a select list
of outstanding MTCC suppliers the Centre recommends to its clients.
In addition, Bullfrog will supply the MTCC with about 577 megawatt hours
of green electricity per year to power the Centre's own administrative offices
and electronic interior and exterior signage throughout the building. This is
expected to reduce the facility's electricity-related CO2 emissions footprint
by another 126 tonnes annually.
"We are very excited to be in on the ground floor of this unique
opportunity," said Barry Smith, the Centre's President & CEO. "We believe that
this move will have a tangible impact on the environment. We are proud and
honoured to be able to provide leadership in such a critical field within the
meeting and conventions industry as well as within the broader corporate,
business and institutional communities in the City of Toronto, and across
Ontario and Canada," he said.
About Bullfrog Power
Bullfrog Power is a leading provider of 100 per cent green electricity.
Founded in 2005, Bullfrog provides homes and businesses in Alberta and Ontario
with an easy way to go green and help create a cleaner, healthier environment
for future generations. All of Bullfrog's power comes from clean, renewable
sources like wind power and low-impact water power that displace polluting and
carbon-intensive sources like coal. Bullfrog sources power exclusively from
generators that have received Environment Canada's Environmental Choice(M)
Program EcoLogo(M) certification. Thousands of Canadian homeowners and
hundreds of businesses have made the decision to become "bullfrogpowered" and
support the generation of clean, renewable power. For further information,
please visit www.bullfrogpower.com
About the MTCC
The Metro Toronto Convention Centre is Canada's No. 1 convention and
trade show facility and one of the finest in North America. With more than
2 million square feet of state-of-the-art space, it is considered a
world-class, tier-one facility. Since its opening in 1984, the MTCC has hosted
approximately 12,000 events, entertained nearly 40 million guests and has had
a multi-billion dollar direct and indirect economic impact on the City and
Province. For further information on the MTCC, please visit www.mtccc.com
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For further information:
For further information: Christine Chiu, Marketing Manager, MTCC, (416)
585-8106, firstname.lastname@example.org; Lauren Mostowyk, Media Relations Specialist,
Bullfrog Power, (416) 360-3464 x221, email@example.com