The Company also creates Green Apple School Program in time for back-to-
TORONTO, May 31 /CNW Telbec/ - Beginning, June 1, all Metro stores across
Ontario and Quebec (Metro, A&P, Loeb, Metro Plus, Super C and Marché
Richelieu) will begin charging five cents for each plastic and paper shopping
bag distributed to consumers. This new environmentally friendly measure will
help the company reach its goal of reducing the use of these bags in its
stores by 50 per cent by the end of 2010. In addition, the company is creating
the Green Apple School Program to encourage students in Ontario and Quebec to
develop projects to promote a healthier environment, in time for back to
school next fall.
"The Green Apple School Program is aimed at helping schools take concrete
action for the environment and community wellness," says Selena Fiacco,
Director, Communications, Metro Ontario Inc. "We will be making $2 million
available to elementary and secondary schools in Ontario and Quebec - $1
million in each province. Projects can be submitted beginning September 2009.
"Our customers tell us in surveys that the charge of five cents per bag
is one of the most effective ways to reduce the use of single-use bags in
favour of reusable bags," Fiacco continues. "Our research also shows that
forgetfulness is the main obstacle for consumers where single-use bags are
concerned, and that an incentive, such as the five-cent charge, will have
tangible, positive effects in the medium term."
The sale of bags and the creation of the Green Apple School Program are
the latest of many environmental initiatives undertaken by Metro, including
the 2006 launch of the first reusable shopping bags, which now are used by 20
per cent of its customers. Metro addressed air pollution by setting speed
limits for all its delivery vehicles in 2006 and developed "Leave it Greener",
an employee communications program, to promote the principles and values of
environmentally responsible behaviour in 2007.
Metro will roll out a communications campaign featuring in-store signage,
advertisements in flyers and a website dedicated to the Green Apple School
ABOUT METRO INC.
With annual sales of nearly $11 billion and over 65,000 employees, Metro
Inc. is a leader in the food and pharmaceutical sectors in Quebec and Ontario,
where it operates a network of close to 600 food stores under several banners
including Metro, Metro Plus, A&P, Loeb, Super C and Food Basics, as well as
over 250 pharmacies under the Brunet, Clini Plus, The Pharmacy and Drug Basics
banners. For further information, please visit metro.ca.
For further information:
For further information: Selena Fiacco, Director, Communications, Metro
Ontario Inc., (416) 234-6081, email@example.com