Metro Global Creative Awards: Let The Readers Decide!

    Canada's largest free daily announces the 2007 Metro Global Creative

    TORONTO, June 29 /CNW/ - For the third year, Metro International has
organized a global contest for creative ads that have appeared in Metro.
    Metro International, in association with Media&Marketing Europe, honours
the most creative advertising campaigns that have appeared in Metro from March
2006 - March 2007. Due to the growing number of contenders year by year, the
organisers have decided to announce winners in two categories: "The best
standard format ad" and "The most creative format ad"
    Metro selected the top 10 ads from the two categories, and now it's the
readers' turn to nominate the ad that will represent Metro Canada in the
international final.
    There were 20,000 votes in 2005, and 55,000 in 2006 from all over the
world, and this number is expected to grow significantly this year, as more
than 20 million readers from 20 countries are invited to vote. The growing
number of entries and votes shows the success of the awards, as well as
advertisers' recognition of the Metro International advantage; the newspaper
is the leader in providing creative formats to communicate advertising
    Metro Canada readers are invited to vote on the following ads in "The
most creative ad (Traditional Format)":

        Advertiser                 Media Agency        Creative Agency
    1.  Sparks Street Mall         Proton Media        Proton Media
    2.  Bikini Village             Client-Direct       In-house
    3.  Telus                      Media Experts       Media Experts
    4.  The Cove Bike Shop         Client-Direct       Metro Vancouver
    5.  CSI Global Education       Client Direct       Tenzig Communications
    6.  Ontario Science Centre     MBS                 Client supplied
    7.  Rogers Wireless
        (full page)                MBS                 Publicis
    8.  Bell: Toronto Intl
        Film Festival              Cossette            Cossette
    9.  Durex                      M2 Universal        MacLaren
    10. Rogers (flex-form
        and banner)                MBS                 Publicis

    "The most creative format ad" entries are:

        Advertiser      Description        Media Agency    Creative Agency
    1.  Trailica        Flex-form          Prosar Media    Prosar Media
    2.  National Arts
        Centre          Flex-form banner   Client Direct   Biddle McGillvary
    3.  Saturn          Flex-form          Cossette        Cossette
    4.  Coty "Calvin
        Klein"          Onion-skin wrap    OMD             Coty Prestige
    5.  Rogers
        Wireless        Onion-skin wrap    MBS             Publicis
    6.  LCBO            Centrespread       GJP             Client supplied
                        and banner
    7.  McGregor        Wrap               The Marketing   The Marketing
        Socks                              Store           Store
    8.  King Kong       Wrap               Cossette        Cossette
    9.  Superman        Wrap               Grey Worldwide  Warner
    10. National
        Home Show      "Post-it note"      Genesis         Drive Agency

    Metro readers can vote on their favourite ads at up until July 11, 2007. Metro will be giving
readers who register to vote a chance to win one of 10 Sony Cyber-Shot
    The Boccatta's sandwich-network won the Grand Prix of Metro Global Print
Awards in 2006. The creative idea was that Metro was packed into a Boccatta's
sandwich bag. In 2005, the winner was Dove's Campaign for Real Beauty.

    Metro is continuously developing innovative creative advertising
solutions, including cooperation with the daily's editorials. Metro has been
named 'largest and fastest growing global newspaper' by Guinness World
Records. Metro is the largest and fastest growing international newspaper in
the world. 70 Metro editions are published in over 100 major cities in 21
countries in 19 languages across Europe, North & South America and Asia. Metro
has a unique global reach - attracting a young, active, well-educated
Metropolitan audience of over 20 million daily readers and more than 37
million weekly readers. Metro has an equal number of male and female readers
and 70% are under the age of 45.

For further information:

For further information: Robyn Payne, Marketing and Research Manager,
Metro Toronto, Phone: (416) 443-4375, e-mail:

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