TORONTO, Feb. 28 /CNW/ - Metro Canada announced today that it is
expanding to two new cities, with the launch of Metro Winnipeg and
Metro London on Monday, April 4, 2011.
Both new editions will target Metro's core readership of youthful,
active metropolitan residents, reaching a broad demographic of adults
aged 18 to 49. The papers will be distributed by promoters and in
street boxes and at strategic locations in both cities, rising to a
total daily circulation of 40,000 copies in Winnipeg and 35,000 in
Winnipeg is the 8th largest census metropolitan area in Canada with a total population of
753,555. London is the 11th largest CMA, with a total population of 492,949, according to
With the addition of Winnipeg and London, Metro Canada's nine markets
will represent 53 per cent of the total Canadian population and 77 per
cent of the country's metropolitan areas.
Metro Winnipeg is a joint venture between Metro International S.A. and
Torstar Corporation. Steve Shrout, Publisher of Metro Alberta, has
been appointed as Publisher for Metro Winnipeg. "I am delighted to lead
this remarkable opportunity as we partner with the community of
Winnipeg. We look forward to offering a fresh urban news perspective in
one of Canada's most vibrant Prairie communities," Shrout said.
Metro London is a joint venture between Metro International S.A. and
Torstar Corporation. Irene Patterson, Associate Publisher of Metro
Toronto, has been appointed as Publisher for Metro London.
London Mayor Joe Fontana said he is pleased that Metro is expanding into
the London market. "I am very excited for London because this addition
to our media will bring a refreshing new voice and energy to our
community and will afford new opportunities for both readers and local
businesses. Welcome Metro! "
"It is exciting to see the demand for Metro continue to grow with both
readers and advertising partners," said Bill McDonald, President and
Publisher, Metro English Canada. "Our goal is to continuously improve
and enhance our brand in an effort to reach the important target market
of youthful, active metropolitans in every major market across Canada.
Metro's expansion into Winnipeg and London is the natural next step
towards achieving this goal."
Metro is Canada's No. 1 free national daily newspaper brand and the
first national daily to publish in both official languages. In Canada,
Metro editions are published in Halifax, Montreal, Ottawa, Toronto,
Calgary, Edmonton and Vancouver. Metro targets YAMs (youthful, active,
metropolitans) and reaches more than 1.4 million readers daily and 2.9
million readers over the course of a week.
Metro is the largest international newspaper in the world. Metro is
published in over 100 major cities in 20 countries across Europe, North
& South America and Asia. Metro has a unique global reach - attracting
a young, active, well-educated, metropolitan audience of over 17
million daily readers.
SOURCE Metro Canada
For further information:
For media enquiries, please contact:
President & Publisher
Metro English Canada