The company will refuel cyclists along the course
MONTREAL, Feb. 5 /CNW Telbec/ - Today, Metro proudly announces its role
as major sponsor of the first Grand défi Pierre Lavoie (GDPL). The GDPL
promotes physical activity and healthier eating habits. The event aims to
encourage a healthy lifestyle by highlighting the importance of physical
activity and good nutrition among children and, by ripple effect, their
Through its role as major sponsor, Metro has associated itself with the
"Eat better" component of the GDPL. "It's only natural that we be involved in
such a cause," explained Metro President and CEO Eric R. La Flèche. "The Be
active, Eat better" theme is perfectly aligned with our values and our mission
to offer Quebecers healthy food choices, particularly children aged 6-12."
Metro's province-wide retail network will help raise the cause's profile.
Throughout the month of May, the 222 Metro stores in Quebec will invite their
clients to purchase, for only $1, a lunchbox that children will enjoy putting
together like a puzzle. Coupons, which can be applied to the in-store purchase
of various foods that make up a healthy lunch, will also be handed out. All
profits from the sale of lunchboxes will benefit the GDPL.
In addition, Metro will be in attendance next June 12-14 to refuel
cyclists with healthy foods throughout the 1,000-km course, while the
Irresistibles squad will entertain the crowd during six rallies organized at
various points in the 40-hour tour.
The event will conclude with a major rally involving 5,000 students and
1,000 monitors and which will focus on the theme "Get up and move!" Metro will
host an enormous picnic at the Olympic Stadium, as well as provide evening
snacks and breakfast the next day.
About the Grand défi Pierre Lavoie
In November 2008, the Grand défi Pierre Lavoie hit the road in Quebec
with a sizeable goal: to create the largest health event ever organized in
this province. This unique event, an initiative of the non-profit organization
Go le Grand défi, brings people together in the aim of developing healthy
lifestyles among children aged 6-12 and, by ripple effect, their parents. From
now until June 2009, the Grand défi Pierre Lavoie plans to call on every
elementary school in the province's 17 administrative regions to encourage
children to be more active and eat better.
With annual sales of nearly $11 billion and over 65,000 employees, Metro
Inc. is a leader in the food and pharmaceutical sectors in Quebec and Ontario,
where it operates a network of close to 600 food stores under several banners
including Metro, Metro Plus, A&P, Loeb, Super C and Food Basics, as well as
over 250 pharmacies under the Brunet, Clini Plus, The Pharmacy and Drug Basics
For further information:
For further information: Marie-Claude Bacon, Director, Corporate
Affairs, Metro inc., (514) 643-1086, email@example.com