Software bundling part of a larger revenue broadening strategy to provide
profitable online games
TORONTO, March 11 /CNW/ - SilverBirch Studios, a member of the
SilverBirch Inc. (TSX-V: SVB) group of digital media companies, and G4Box
today announced a partnership with Xacti to include leading search engine
toolbars with Metin2 game downloads.
Users who initiate a download of the METIN2 game may be prompted with an
option to install the new search engine toolbar. Based on the software
bundling partnership, METIN2 is expected to generate significant incremental
monthly revenue from downloads of the search engine application.
"We are very excited to work with leading search engine partners to
promote their applications. At the present time, METIN2 generates
approximately 10,000 weekly downloads," Commented Howard He, CEO of G4Box.
"We view this agreement as a first step towards integrating multiple
ad-based revenue streams as we are continuously expanding the ways in which we
are monetizing the growing popularity of Metin2," added Wojtek Kawczynski, SVP
& GM of SilverBirch Studios.
"METIN2 is a leading 3D Multi Player Role Playing game, so we are
delighted to partner with G4Box and SilverBirch in promoting our partners'
search engine applications," said Robert Oesterlund, CEO of Xacti.
METIN2 (www.metin2.us) is a 3D fantasy game involving a medieval battle
of empires. It is a leading title in the MMORPG genre, which is the
fastest-growing segment of the online gaming market. Participants assume the
roles of their characters and interact with other players while engaging in
battle, socialization, and commerce at all levels in the game. After
downloading the free game to their PC's, players can purchase in-game assets
and services, as well as premium features that enhance the game-play
experience - a proven and successful revenue model for this genre of online
About SilverBirch Studios Inc.
SilverBirch Studios is a leading developer, based in Toronto,
specializing in premium handheld and mobile games. The Company is focused on
end-to-end game development with leading publishers for projects based on its
own proprietary IP as well as that of its many partners. SilverBirch Studios
Inc. is a wholly owned subsidiary of SilverBirch Inc., a publicly traded
digital media company based in Toronto. For more information visit
About G4Box Inc.
G4Box was founded in September 2004 in Markham, Ont. Its primary business
is in the distribution of MMORPG games. The company is a wholly-owned
subsidiary of 568 Network Inc., a Markham based developer, publisher and
distributor of games that also partners with CryptoLogic Inc. in online casino
and poker games for the Chinese market. For more information on G4Box, please
About Xacti Corporation
Florida-based Xacti Corporation is a pioneering innovator which develops
rich interactive experiences focusing on searching technology and software
applications for consumers and business customers. Xacti products are highly
ranked by the industry and partners with Google, Yahoo, and Microsoft in
advertising their search applications. For more information about Xacti,
please visit www.xacti.com.
The TSX Venture Exchange does not accept responsibility for the adequacy
or accuracy of the content of this news release.
Forward-Looking Statements - Certain information set forth in this news
release, including management's assessment of future plans, contain
forward-looking statements that involve substantial known and unknown risks
and uncertainties. These forward-looking statements are subject to numerous
risks and uncertainties, certain of which are beyond management's control,
including the impact of general economic conditions, industry conditions, and
currency fluctuations. Readers are cautioned that the assumptions used in the
preparation of such information, although considered reasonable at the time of
preparation, may prove to be imprecise and, as such, undue reliance should not
be placed on forward-looking statements.
For further information:
For further information: Wojtek Kawczynski, Senior Vice President and
General Manager, SilverBirch Studios Inc., Tel: (416) 621-6711 Ext 36, Email: