mesh09 kicks off!

    To view this as a Social Media Release with additional multimedia
    elements, please visit:

    TORONTO, April 6 /CNW/ - The day the Canadian Web community has been
waiting for is here -the fourth annual <a href="">mesh Conference</a> kicks off today, with
<a href="">meshU</a>, a full day of hands-on workshops. Taking place April 6, 7 & 8 at the
<a href="">MaRS Centre</a> in Toronto, mesh is the place to be for exciting discussions about
the ever-changing online world.
    Considering that 49 per cent of consumers and 62 per cent of PR
practitioners use social media at least once a day, according to the CNW
Group/Leger Marketing "Social Media Reality Check," the discussions and
workshops taking place at mesh are increasingly relevant. And even if you're
not attending mesh (the conference has now sold out,) there are lots of way to
find out who's there, and what's being said:

    -   The <a href="">mesh 09 Media Hub</a> - new this year, this is THE place to get mesh
        09 photos, videos and more.

    -   Twitter: Follow us at <a
	 href="">@meshconference</a> and or watch the Media Hub
        as it tracks <a href="">#mesh09</a> . We'll be tweeting throughout the conference,
        so check back often.

    -   meshTV: Here's where you'll find interviews with mesh keynote
        speakers and panelists, brought to you by on-the-scene "reporter"
        Mark McKay and his film crew, as well as other behind-the-scenes
        footage. All video content will be posted on the <a href="">mesh 09 Media Hub</a>,
        and will also be available on YouTube.

    -   Photos: Check the <a href="">Media Hub</a> to see mesh in still life. And if you're
        an attendee, please remember to add your own photos!

    -   Meshblog: For more in-depth updates from the mesh team, take a look
        at the <a href="">mesh blog</a> for regular posts on panel discussion workshops, and
        all the news that's fit to blog.

    Social: The best part of mesh is connecting with other people, and
sometimes that's easiest in a more social setting. Here's an overview of
mesh's social events:

    meshUp, April 6th

    The beer o'clock at the <a href="">Drake Hotel</a> brought to you by meshU and
    Time: 6 p.m. to close. Everyone is welcome. Space is limited. There is no
    charge for this event.
    Where: The Lounge & Dining Room at the Drake Hotel, 1150 Queen St. West
    (Click for <a href="">map</a>). Thanks to our hospitality sponsor and host the Drake

    The Social, April 7, 2009

    Hosted by: Hyndman / Law
    Time: 5 p.m. to 7 p.m.
    Where: The Atrium, MaRS (private function for mesh09 participants)

    mesh after-party at The Mod Club (Thanks to sponsor Social Media Group!)

    Time: 8 PM - close
    Where: The Mod Club (<a href="">Map</a>), 722 College St. (College & Crawford)
    mesh09 participants: admission included in registration price (present
    your name badge at door to access event free of charge); otherwise
    tickets will be $15 at the door.
    The community was asked via a <a href="">blog post</a> to vote via email and twitter for
    their preferred charity, which would benefit from net proceeds from the
    door. The charity selected by the community was <a href="">War Child</a>.
    Transportation to The Mod Club will be provided by <a href=""></a>.

    mesh09 wrap party, April 8, 2009. (Sponsored by Edelman Digital)

    Time: 5 p.m. to 7 p.m.
    Location: Proof Lounge, 220 Bloor St. W (west of Avenue Rd.)
    Transportation will be provided by

    If you're interested in the CNW Group/Leger Marketing Social Media
Reality Check Survey results, sign up for a Webinar at
<a href=""></a> that will take place on April 29th for a
full analysis of the survey.

For further information:

For further information: or to book an interview, please contact: Megan
Hooper or Riannon John, Edelman, (416) 979-1120 Ext. 297, 242,,

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