Merge Healthcare Announces Branding Change for Business Units

    New corporate names will help solidify global market positioning

    MILWAUKEE, March 1 /CNW/ -- Merge Healthcare (Nasdaq:   MRGE; TSX: MRG), a
leading medical imaging software and services provider, today announced that
the name of its North American direct business unit will be changed from Merge
eMed to Merge Healthcare North America.  Merge Healthcare's three business
units are:

    --  Merge Healthcare North America, providing RIS, PACS and Clinical
        Applications  and related services to hospitals, imaging centers and
        specialty clinics in North America

    --  Merge Healthcare EMEA, providing RIS, PACS, Clinical Applications and
        Electronic Patient Records in Europe, the Middle East and Africa

    --  Cedara Software, developers of innovative medical imaging software and
        custom-engineered solutions for the global OEM market

    "The name 'Merge Healthcare' signifies finality of the merger between the
North American businesses of Merge eFilm and eMed Technologies that took place
in 2005," says Kenneth Rardin, Merge Healthcare CEO.   "More importantly, this
move will help us to solidify our leadership position within the industry, to
capitalize on our growing international presence, and to minimize market
confusion that often occurs when multiple entities come together via merger or
    "The shift follows a significant reorganization initiative that has
unfolded over the past few months to better align our cost and revenue
structures, reduce operational redundancies across the organization, and
optimize synergies and economies of scale from the 2005 merger," Rardin
    With strong market recognition and a solid and growing base of satisfied
customers, Cedara Software's name remains unchanged, Rardin explains. "Our
Cedara unit is shifting end-user-focused business to its Merge Healthcare
counterparts, and will now focus exclusively on providing technology and
custom engineering to global imaging hardware and software vendors," he says.
    "Merge Healthcare will continue as a leader in the medical imaging and
information management industry by leveraging depth of product innovation,
quality and speed of distribution, and high levels of satisfaction among a
broad customer base," states Rardin.   "Our organization has evolved over time
from a single-product technology company to a global provider of end-to-end
imaging solutions designed to meet the business and clinical needs of the OEM
and end-user markets.  The Merge Healthcare name reinforces more than 20 years
of leadership in imaging solutions and builds on the cumulative successes of
multiple individual entities -- with a whole that is greater than the sum of
its parts."
    Concludes Rardin, "We are leveraging our brand equity while establishing
clear messages that build upon the strengths of our merged organizations, thus
delivering value to our stakeholders -- employees, customers and

    Merge Healthcare is a market leader in the development and delivery of
medical imaging and information management software and services. Our
innovative software solutions use leading-edge imaging software technologies
that accelerate market delivery for our OEM customers, while our end-user
solutions improve our customers' productivity and enhance the quality of
patient care they provide. For additional information, visit our website at


For further information:

For further information: Kenneth D. Rardin, President and CEO, or Beth 
Frost-Johnson, Senior Vice President, Marketing, +1-414-977-4000,, both of Merge Healthcare Web Site:

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