Mercedes-Benz earns three top awards for vehicle quality in Initial Quality Study

    TORONTO, June 6 /CNW/ - Mercedes-Benz received three top awards for the
highest ranked vehicle quality in the respective market segments: this year,
the E-Class (total), S-Class (in a tie) and SL-Class were recipients of a J.D.
Power and Associates award.
    Mercedes-Benz also showed tremendous improvement in the 2007 J.D. Power
and Associates Initial Quality Study (IQS) with its 5th place ranking in
quality. The IQS measures customer-experienced design and defect/malfunction
in product quality for passenger cars and light trucks in the U.S. during the
first 90 days of ownership.
    According to the study, Mercedes-Benz showed the strongest improvement in
ranking amongst all nameplates against the previous year.
    The most important factors responsible for Mercedes' excellent overall
performance were the launch of the new S-Class, the M-Class and the new
generations of the E- and SL-Class. Additionally, all models in the
Mercedes-Benz lineup improved their IQS scores.
    Mercedes-Benz Canada President and CEO, Marcus Breitschwerdt said, "These
results reflect the relentless initiatives launched by Mercedes-Benz to
improve customer satisfaction and product quality. It is rewarding to see that
the overall rating is back at a level where one would expect our brand to be.
The results also mirror the important initiatives put in place by the dealer
network to ensure the best possible consumer experience at every level."

For further information:

For further information: JoAnne Caza, (416) 847-7550,; For more information on J.D. Power and Associates,
please visit

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