Mercedes-Benz announces new St. John's dealer

    TORONTO, May 19 /CNW/ - Mercedes-Benz Canada announced today that a new
dealer has been appointed in St. John's, Newfoundland. The Penney Auto Group,
a division of Penney Group, will operate Mercedes-Benz St. John's under the
direction of Dealer Principal and General Manager, Ches W. Penney.
    Responsible for sales, parts and service for the Mercedes-Benz, smart and
AMG brands in the Newfoundland and Labrador market, Mercedes-Benz St. John's
is now serving customers from a temporary facility located at 213 Kenmount
Road in St. John's.
    Extensive renovations have also started on the building adjacent to the
temporary location to create a permanent home for Mercedes-Benz St John's.
Completion is expected by the end of this year; the new dealership located at
211 Kenmount Road will follow the highly efficient and well proven
Mercedes-Benz "Autohaus" design concept that promotes open areas and the use
of glass to maintain transparency.
    "Mr. Penney's reputation and extensive experience will serve our valued
and loyal customers in the Newfoundland and Labrador area well," said Marcus
Breitschwerdt, President and CEO of Mercedes-Benz Canada. "We have seen a
significant growth in this market over the years and we are very pleased to
see that Mercedes-Benz St. John's is ready and eager to serve customers and
prospects immediately. I am also convinced that their new dealership in the
new location will bring customer experience and overall satisfaction with our
brands to a new level."

    About Mercedes-Benz Canada

    Mercedes-Benz Canada is responsible for the sales, marketing and service
of the four brands within the Mercedes Car Group in Canada; Mercedes-Benz,
smart, AMG and Maybach. Headquartered in Toronto, Ontario, Mercedes-Benz
Canada employs approximately 1,050 people in 19 locations across Canada.
Through a nationwide network of 14 Mercedes-Benz owned retail operations and
36 authorized dealerships, Mercedes-Benz Canada sold 24,117 vehicles in 2008,
the best year ever reported for Mercedes-Benz Canada Inc.

For further information:

For further information: JoAnne Caza, (416) 847-7550,; Michael Minielly, (416) 847-7509,

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