Men's magazine has the right formula to succeed in Canada

    TORONTO, Feb. 13 /CNW/ - DRIVEN magazine announced today that in its
fourth year on the market it is expanding its national distribution to 150,000
copies per issue solidifying its position as Canada's leading men's lifestyle
    The failure of other men's lifestyle publications in the Canadian
magazine marketplace is further validation of DRIVEN Magazine's editorial
concept. DRIVEN attracts affluent male readers with its unique combination of
fashion, technology, travel, lifestyle and automotive content.
    DRIVEN's founding partner and editor-in-chief Michael La Fave commented,
"We've always been confident that men want to read about what's new in
fashion, technology, watches and cars. The failure of our primary competitor
does not lend credence to the theory that men won't read about products...
only that despite offering a quality publication, Toro failed to assess
exactly what men are interested in."
    "We continually refine our approach to find the perfect balance of
subject matter," said La Fave. "Our reader feedback indicates that we are
right on track, but you will still find a few changes this year. Our
Essentials section, which comprises roughly the first half of the book, will
serve as a guide to living well for men."
    DRIVEN's continued prosperity is proof that both Canadian advertisers and
readers need and want a world-class men's magazine that speaks to intelligent
and successful Canadian men.

For further information:

For further information: Michael La Fave, Editor-in-chief, (416)

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