Mélanie Dunn will manage the all-new, totally integrated Cossette agency in Montreal

MONTREAL, Jan. 28 /CNW Telbec/ - Mr. Claude Lessard, Chairman and CEO of Vision7 International, is pleased to announce the appointment of Ms. Mélanie Dunn as Executive Vice-President and Managing Director of Cossette's Montreal office. As part of her new role, Ms. Dunn will manage the operations of the Montreal agency, now fully integrated under one name: Cossette

Ms. Dunn joined Cossette in 2000, and has spent the past four years as the head of Blitz, one of the agency's most important business units. Ms. Dunn has close to 20 years' experience in communications and marketing. Since her arrival at Cossette, Ms. Dunn has managed major accounts and has acquired vast experience in different business sectors, including retail, telecommunications and services companies. She also reinvented the service offering of her business unit in order to better respond to the specific needs of clients. Ms. Dunn is very active in the communications and marketing industry. In addition to being named 2010 Personality of the Year by the Association du marketing relationnel, she is regularly called upon to sit on boards and as a judge at industry awards shows.

"Mélanie has been part of Cossette's management team for many years. With her leadership, her vision of integrated communications and her excellent business sense, she has actively participated in the company's success and in its strategic orientation," said Mr. Lessard. "Mélanie has the ability to understand and adapt to the needs of each client in the ever-changing world of communications. Thanks to her vision, our service offering has evolved in line with these new realities. It was in this context that Mélanie brilliantly led the team that won the Aeroplan account this past fall," added Mr. Lessard.

"Cossette has always been a leader in the communications industry. We were the very first agency to put the idea of convergence at the centre of our offering. As the needs of our clients continued to evolve, we have recently gone from being a company made up of several business units to a totally integrated agency. Multi-disciplinary teams, custom-built for each client, now offer complete solutions that are adapted to the market in a world where there is no longer a border between communication channels. This approach, which puts the client at the heart of our operations, allows for better integration of advertising messages and it is orchestrated by a unique community of experts in Montreal," said Ms. Dun

Cossette Inc. offers a full range of leading-edge communication services to clients of all sizes, including some of the most prestigious brands in the world. Cossette provides an integrated offer, including strategic planning and research, advertising, media buying and channel planning, sales promotion, direct response, database and direct marketing, customer relationship management, interactive marketing and technology solutions, organizational communications and change management, sponsorship and alliance marketing, branding and design, ethnic marketing, business-to-business communications (B2B practices) and print and video production. COSSETTE has offices in Québec City, Montréal, Toronto, Vancouver and Halifax.

Vision7 International (vision7international.com) is among the top 25 international marketing communications companies in the world, with some 1,450 employees in Canada, the United Kingdom and the United States. Vision7 International has two operating divisions: Cossette (www.cossette.com), a fully integrated agency which is a leader position in Canada, and Esprit de Corps Communications (www.thisisedc.com), a group of discipline-specific marketing agencies operating internationally. Cossette brings value to its clients by providing various communications services in one simple integrated offering. Cossette has offices in Quebec City, Montreal, Toronto, Vancouver, Winnipeg, Edmonton and Halifax. Esprit de Corps is a global network of first class agencies, including international agency brands Dare, Elvis, Paine PR, Optimum, Band & Brown, Brando, Rocket XL, and Jungle Media. In addition to its offices in New York, Los Angeles and London, Esprit de Corps has operations in all key Canadian markets.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/


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Caroline Morin

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