MONTREAL, Jan. 28 /CNW Telbec/ - Mr. Claude Lessard, Chairman and CEO of
Vision7 International, is pleased to announce the appointment of Ms.
Mélanie Dunn as Executive Vice-President and Managing Director of
Cossette's Montreal office. As part of her new role, Ms. Dunn will
manage the operations of the Montreal agency, now fully integrated
under one name: Cossette
Ms. Dunn joined Cossette in 2000, and has spent the past four years as
the head of Blitz, one of the agency's most important business units.
Ms. Dunn has close to 20 years' experience in communications and
marketing. Since her arrival at Cossette, Ms. Dunn has managed major
accounts and has acquired vast experience in different business
sectors, including retail, telecommunications and services companies.
She also reinvented the service offering of her business unit in order
to better respond to the specific needs of clients. Ms. Dunn is very
active in the communications and marketing industry. In addition to
being named 2010 Personality of the Year by the Association du marketing relationnel, she is regularly called upon to sit on boards and as a judge at
industry awards shows.
"Mélanie has been part of Cossette's management team for many years.
With her leadership, her vision of integrated communications and her
excellent business sense, she has actively participated in the
company's success and in its strategic orientation," said Mr. Lessard.
"Mélanie has the ability to understand and adapt to the needs of each
client in the ever-changing world of communications. Thanks to her
vision, our service offering has evolved in line with these new
realities. It was in this context that Mélanie brilliantly led the team
that won the Aeroplan account this past fall," added Mr. Lessard.
"Cossette has always been a leader in the communications industry. We
were the very first agency to put the idea of convergence at the centre
of our offering. As the needs of our clients continued to evolve, we
have recently gone from being a company made up of several business
units to a totally integrated agency. Multi-disciplinary teams,
custom-built for each client, now offer complete solutions that are
adapted to the market in a world where there is no longer a border
between communication channels. This approach, which puts the client at
the heart of our operations, allows for better integration of
advertising messages and it is orchestrated by a unique community of
experts in Montreal," said Ms. Dun
Cossette Inc. offers a full range of leading-edge communication services
to clients of all sizes, including some of the most prestigious brands
in the world. Cossette provides an integrated offer, including
strategic planning and research, advertising, media buying and channel
planning, sales promotion, direct response, database and direct
marketing, customer relationship management, interactive marketing and
technology solutions, organizational communications and change
management, sponsorship and alliance marketing, branding and design,
ethnic marketing, business-to-business communications (B2B practices)
and print and video production. COSSETTE has offices in Québec City,
Montréal, Toronto, Vancouver and Halifax.
ABOUT VISION 7 INTERNATIONAL
Vision7 International (vision7international.com) is among the top 25 international marketing communications companies
in the world, with some 1,450 employees in Canada, the United Kingdom
and the United States. Vision7 International has two operating
divisions: Cossette (www.cossette.com), a fully integrated agency which is a leader position in Canada, and
Esprit de Corps Communications (www.thisisedc.com), a group of discipline-specific marketing agencies operating
internationally. Cossette brings value to its clients by providing
various communications services in one simple integrated offering.
Cossette has offices in Quebec City, Montreal, Toronto, Vancouver,
Winnipeg, Edmonton and Halifax. Esprit de Corps is a global network of
first class agencies, including international agency brands Dare,
Elvis, Paine PR, Optimum, Band & Brown, Brando, Rocket XL, and Jungle
Media. In addition to its offices in New York, Los Angeles and London,
Esprit de Corps has operations in all key Canadian markets.
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available
at http://photos.newswire.ca. Images are free to accredited members of the media/
SOURCE COSSETTE INC.
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