mEgo Launches First-of-its-Kind Interactive Avatar that Ports Across the Web

        New Online Identity Tool Debuts at TechCrunch40 Conference in
                                San Francisco

                       Deal with Tagged also Announced

     Users Can Now Customize their Digital Identity and Create Multimedia
                           Menu of Their Interests

    SAN FRANCISCO, Sept. 19 /CNW/ - mEgo, selected to present at the 2007
TechCrunch40 conference as one of this year's hottest start-up technology
companies, yesterday unveiled its flagship product named mEgo. A mEgo is a
patent-pending portable multimedia profile that allows users to share dynamic,
customized visual identities of themselves across the web. In conjunction with
the launch, mEgo also announced a distribution partnership with social
networking site Tagged and a new application mEgo is building for the Facebook
    There are now more than 400 million social networking profiles online,
with most users maintaining multiple profiles across various sites. A mEgo is
a highly functional and customizable digital profile that allows users to:

    -   Create a sophisticated, personalized, visual representation of
        themselves in the form of an digital avatar;
    -   Aggregate (within the avatar) all personal online interests such as
        profile details, videos, photos, feeds, and widgets, creating a
        multimedia menu of their personality;
    -   Place the avatar simply and easily on multiple social networking
        sites, blogs, IM clients, websites and mobile devices;
    -   Manage their personal profile in one centralized location with
        automatic real-time updates across the web.

    "Most online profiles are about filling in the blanks. mEgo allows users
to express who they really are in digital form. Imagine how you want to
represent yourself on the web and you can do it with mEgo," said mEgo
co-founder Ariel McNichol. "We are honored to have been chosen as one of the
hottest start-up technology companies of 2007 by TechCrunch and we are truly
excited to introduce mEgo to the public today."
    Co-founder Julia Johnston, a Toronto-based new media investor and
entrepreneur, said, "mEgo is a first-of-its-kind technology that promotes and
enhances online social interaction. mEgo gives people a chance to reclaim and
control their online identity and present themselves in a more sophisticated
and attractive format."
    mEgo is one of 40 cutting edge and innovative start-up technology
companies selected from a pool of over 700 applicants to debut and demo its
product at TechCrunch40, a two-day conference hosted by tech industry blogger
Michael Arrington whose TechCrunch blog is read by more than 600,000 people
per day.
    mEgo is free to users and will be monetized through advertising and
sponsorships. By early 2008, mEgo will share advertising revenues with its
users. mEgo is partnering with existing social networks to create co-branded
versions of mEgo with special applications on those sites. In addition to a
partnership with Tagged, the company is in discussions with other social
networks, blogs and IM and widget providers. The company will launch an
application on the Facebook platform at the end of September.
    mEgo launched yesterday as a limited feature open beta, with expanded
feature capabilities scheduled for late 2007 and winter of 2008. mEgos will
first be available for the PC/MAC environments, but will soon also be deployed
for mobile platforms, allowing a user to share her profile on virtually any
    mEgo is led by co-founders Ariel McNichol and Julia Johnston. Ariel has a
successful track record of creating hit software, games and mobile products
for companies such as Yahoo!, AOL, Lucas Arts and Disney. Julia is a lawyer
and highly accomplished business strategist in the technology, media and
telecommunication industries. mEgo is a Los Angeles-based company, well-backed
and funded by notable angel investors in the technology and media industries.

    Everywhere you go mEgo! Create your own mEgo at
    See the mEgo one-sheet at

    About mEgo:
    mEgo is the next generation in digital self expression. It is a
first-of-its-kind "portable multimedia profile" that allows users to share
dynamic and customized visual representations of themselves across the web.
And mEgos go everywhere you go... social networking sites, blogs, IM clients,
etc. mEgo's unique patent-pending interface and robust engine offer a
combination of features that are not available anywhere else: a customized,
functional avatar, an aggregation engine, a profile management suite, all
highly portable and user-controlled via both public and private interface.
mEgo is currently in beta-launch with major incremental feature releases
scheduled for late 2007 and winter of 2008. Create your own mEgo at

    About TechCrunch40:
    TechCrunch40, LLC is a joint venture between Jason Calacanis and
TechCrunch, and was created to organize and sponsor the TechCrunch40
Conference, designed to showcase the forty hottest new product launches on the
Internet and create passionate debates about the new companies and new
technologies presented. Corporate Sponsors for the 2007 TechCrunch40
Conference include: AOL, Axosoft, Charles River Ventures, Clearstone Venture
Partners, Fenwick & West, Howard Rice, Nemerovski Canady Falk & Rabkin,
Mayfield Fund, Perkins Cole and Sequoia Capital.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Media contacts: Lex Suvanto, Sally Sherry,
(212) 371-5999, (646) 284-7604,,

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