MEGA Brands' Smart Builders Piano Selected as one of Dr. Toy's Top 10 Toys of 2008

    MONTREAL, Sept. 18 /CNW Telbec/ - MEGA Brands is pleased to announce that
Smart Builders Piano, the first electronic piano that combines musical wonder
and building fun from Mega Bloks, has been honored as one of Dr. Toy's Top
10 Toys of 2008 for exceptional design, innovation, learning attributes and
play experience.
    Without Mega Bloks, the Smart Builders Piano plays as a normal
instrument, but by layering or removing blocks, aspiring young Beethovens can
change the instruments, add beats and even songs to create their own musical
masterpiece. Research also shows that there is a direct correlation between
playing an instrument from a young age and enhancing creativity, concentration
and coordination in children.
    "I am pleased to recognize the creative construction and musical
combination that MEGA Brands does so effectively," says Dr. Stevanne Auerbach
(a.k.a. Dr. Toy) "This is a wonderful, colorful and innovative product that
will bring a combination of skills and learning to young players."
    The Smart Builders Piano was also singled out as one of Dr. Toy's
100 Best Children's Products for 2008. "Dr. Toy's 100 Best Products" were
carefully chosen from among thousands that she reviewed and by using an
extensive list of criteria including safety, age-appropriateness, design,
durability, lasting play value, educational value, learning skills,
creativity, good value for price, fun and more.
    "We are honored to have Smart Builders Piano recognized for its creative
play value and innovation. Dr. Toy's awards are a testament for parents that
this toy meets the highest standards in play experience, design, and
learning," said Vic Bertrand, Chief Innovation Officer of MEGA Brands.

    About MEGA Brands

    MEGA Brands is a trusted family of leading global brands in construction
toys, games & puzzles, arts & crafts and stationery. They offer engaging
creative experiences for children and families through innovative,
well-designed, affordable and high-quality products that deliver on our
Trusted Brands promise. Visit for more information.
    The MEGA logo, A Family of Trusted Brands, Mega Bloks, Rose Art, MagNext
and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.

    About Dr. Toy

    Dr. Auerbach is the only Ph.D. evaluating toys and children's products
with extensive training, background and over 35 years of experience
evaluating, writing and speaking about toys and children's products. Dr.
Auerbach is trained in education, child psychology, child development, and
special education. She is a parent educator, consultant, parent and
grandparent. "Dr. Toy's 100 Best Children's Products" Awards Program 2008 was
developed by noted child development authority, Stevanne Auerbach, Ph.D.
(a.k.a. Dr. Toy) and author of Dr. Toy's Smart Play Smart Toys
as a service to consumers who desire to purchase safe, affordable,
educationally oriented, stimulating toys and products for children.

For further information:

For further information: Harold Chizick, Director, Corporate
Communications, MEGA Brands, (514) 333-5555, ext. 2338,

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