MEGA Brands renews replacement program

    MONTREAL, April 19 /CNW Telbec/ - MEGA Brands Inc. (TSE: MB) endorses
efforts to promote safe play experiences with magnetic toys and takes this
opportunity to remind consumers of its replacement program for Magnetix
building sets originally announced on March 31, 2006.
    The extended program, announced jointly today with the U.S. Consumer
Product Safety Commission ("CPSC"), is intended for consumers and covers sets
sold before March 31, 2006. This voluntary program does not involve products
on retail shelves. As such, there is no required action for retailers from the
    "Today's announcement is intended for parents who are concerned about
having older Magnetix products in the home," stated Vic Bertrand, COO of MEGA
Brands. "We are reaching out to these households to remind them that we will
replace their products with new Magnetix sets or other age-appropriate MEGA
Brands toys free of charge."
    Comprehensive details about the replacement program can be obtained
during normal business hours by calling 1-800-779-7122 or by visiting Consumers should contact the company directly and NOT
return their Magnetix products to retailers.
    "The actions we have taken demonstrate our commitment to the highest
quality standards. Since implementing our new designs and safety warnings,
there have been no incidents involving these Magnetix products," noted Vic
Bertrand. "We are also committed to the ongoing education of parents and
caregivers about small parts and the risks of multiple ingestion of magnets."

    About MEGA Brands

    MEGA Brands is a trusted family of leading global brands in construction
toys, games & puzzles, arts & crafts and stationery. We offer engaging
creative experiences for children and families through innovative,
well-designed, affordable and high-quality products that deliver on our
Creativity to the Rescue promise. For more information, please visit

    The MEGA logo, Creativity to the Rescue, Mega Bloks, Rose Art, Magnetix
and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.

For further information:

For further information: Alex Radmanovich, (514) 333-3339 ext.745

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