MEGA Brands Provides Update on Key Licensing Partnerships as it Seeks to
Strengthen its Position as the Leading Preschool Construction Brand
MONTREAL, Feb. 14 /CNW Telbec/ - MEGA Brands Inc. (TSX: MB) announced
today that it has successfully expanded its preschool product lines and play
patterns with hot new properties to be unveiled at New York Toy Fair.
MEGA Brands recently announced the extension of their global licensing
partnership with Nickelodeon & Viacom Consumer Products to develop
construction toys based on Nick Jr.'s hit preschool television series The
Wonder Pets! and Ni Hao, Kai-lan. Nickelodeon is now the number-one
entertainment brand for kids and the most-watched television network by kids
in the United States, and basic cable's #1 network overall. Nickelodeon also
has the top eight out of 10 shows for preschoolers on top networks across
MEGA Brands also recently entered into a multi-year international
licensing partnership with W!LDBRAIN, the award-winning entertainment company
that develops and produces television programming, motion pictures, commercial
content and licensed merchandise, to develop construction sets based on the
hit preschool television series YO GABBA GABBA!
The Corporation will also develop preschool building playsets based on
BBC Worldwide's award-winning and beloved preschool series In the Night
"We are excited to partner with tier-one licenses to grow our preschool
portfolio in 2009 and beyond," says Vic Bertrand, Chief Innovation Office for
MEGA Brands. "With these exciting new licenses, our product offering now
caters to all preschoolers. From In the Night Garden and Wonder Pets for the
youngest, Ni Hao, Kai-lan for girls, to YO GABBA GABBA! for the older
These new partnerships form the focus of the Corporation's ongoing
licensing initiatives. The current licensing agreements with affiliates of The
Walt Disney Corporation are expected to conclude at the end of 2009.
About MEGA Brands
MEGA Brands is a trusted family of leading global brands in construction
toys, games & puzzles, arts & crafts and stationery. They offer engaging
creative experiences for children and families through innovative,
well-designed, affordable and high-quality products that deliver on our
Trusted Brands promise. Visit http://www.megabrands.com for more information.
The MEGA logo, A Family of Trusted Brands, Mega Bloks, Rose Art, MagNext and
Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.
For further information:
For further information: Harold Chizick, Vice-President, Media and
Corporate Communications, MEGA Brands, (514) 333-5555, ext. 2338,