MEGA Brands, Intertek Partners on New Safety Effort

    Major Toy Company, leading quality and safety lab, partner to strengthen
    real world toy safety testing

    MONTREAL, March 18 /CNW Telbec/ - MEGA Brands Inc. (TSX: MB), is proud to
announce today that it will be partnering with Intertek, one of the leading
international provider of quality and safety services, in the design
development and manufacturing control of all new products. The new partnership
will apply state of the art design review and statistical quality assurance to
all of MEGA Brands' new products. MEGA Brands children's products will be
subjected to the most stringent safety process in the industry.
    "Children's safety is our number one priority, "stated Marc Bertrand,
President and Chief Executive Officer of MEGA Brands. "MEGA Brands is
committed to creating the highest safety standards in the toy industry and
passionate about our ambitious goal of zero defects. Through our partnership
with Intertek, one of the worlds leading independent testing laboratory, this
year we will launch a new magnetic system that not only meets, but also
exceeds all current global safety standards."
    Currently, Intertek Risk Assessment & Management is working closely with
MEGA Brands and its' suppliers to provide quality assurance services with
regard to new product development and factory auditing. Through this new
partnership, Intertek Risk Assessment & Management will provide in-depth
expertise, innovative technologies and patented safety techniques to support
MEGA Brands and their suppliers on:

    - Regulatory compliance requirements
    - Product testing methodologies
    - Process control measures
    - Essential safety requirements
    - Appropriate quality assurance procedures.

    Utilizing extensive research, technologies, and foreseeable use
evaluations, Intertek Risk Assessment & Management's expert engineers and
scientists will create real world testing scenarios to evaluate the specific
safety hazards of products. Such technologies include:

    - Ingestion gauge evaluation
    - Bite and tear testing
    - Compression testing
    - Impact testing
    - Extensive chemical reviews

    This new effort comes on top of MEGA Brands existing safety measures:

    - MEGA Brand's maintains more than 50 in-house employees dedicated who
      check product quality from design to production.
    - MEGA Brand's product lines are sent out for independent safety testing.
    - MEGA Brand's has a zero tolerance policy for all third party vendors.
    - MEGA Brand's uses state of the art testing equipment for all in-house

    "We're proud to partner with MEGA Brands to help them achieve their goal
of developing a new zero defects program that will set the highest safety
standard in the toy industry," expressed Gene Rider, Vice-President of

    About MEGA Brands

    MEGA Brands is a trusted family of leading global brands in construction
toys, games & puzzles, arts & crafts and stationery. We offer engaging
creative experiences for children and families through innovative,
well-designed, affordable and high-quality products that deliver on our
Creativity to the Rescue promise. For more information, please visit The MEGA logo, Creativity to the Rescue, Mega Bloks, Rose
Art, MagNext and Board Dudes are trademarks of MEGA Brands Inc. or its

    About Intertek

    Intertek is a leading provider of quality and safety solutions serving a
wide range of industries around the world. From auditing and inspection, to
testing, quality assurance and certification, Intertek people are dedicated to
adding value to customers' products and processes, supporting their success in
the global marketplace. Intertek has the expertise, resources and global reach
to support its customers through its network of more than 1,000 laboratories
and offices and over 21,000 people in 110 countries around the world.

For further information:

For further information: Harold Chizick, Director, Corporate
Communications, MEGA Brands, (514) 333-5555, ext. 2338,

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MEGA Brands Inc.

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