MEGA Brands and Microsoft Game Studios enter into global licensing partnership

    MEGA Brands to Develop Construction Sets Based on Microsoft Game
    Studios' New Game, Halo Wars Through Deal Brokered By Twentieth Century
    Fox Licensing & Merchandising

    MONTREAL and LOS ANGELES, Feb. 3 /CNW Telbec/ - MEGA Brands Inc. (TSX:
MB) is thrilled to announce today that it has entered into a global licensing
agreement with Microsoft Game Studios to develop construction toys based on
its much-anticipated new game, Halo Wars, a real- time, exciting strategy game
based on the legendary Halo(R) universe. The agreement was brokered by
Twentieth Century Fox Licensing & Merchandising, licensing agent for the Halo
    Under the global agreement, MEGA Brands will develop the first-ever
construction toy sets based on the key characters and vehicles of Halo Wars
under the Mega Bloks umbrella. The video game will be available at retailers
worldwide in early 2009. The Mega Bloks licensed product offerings will make
their retail debut worldwide in the summer of 2009.
    "We're excited to have this exclusive opportunity to partner with
Microsoft and 20th Century Fox Licensing & Merchandising and build on the
immense success of the Halo franchise," said Vic Bertrand, Chief Innovation
Officer of MEGA Brands. "We look forward to bringing the iconic characters and
vehicles of the video game to life through Mega Bloks."
    "We consider MEGA brands to be one of the premiere leaders in the
constructible toys and games category. Their reputation for creativity and
innovation is inspiring and we look forward to seeing it applied to the
legendary Halo franchise," noted Michael Peikoff, Senior-Vice President U.S.
Licensing, Twentieth Century Fox Licensing and Merchandising.
    Developed by Ensemble Studios, the creators of the critically-acclaimed
Age of Empires series, Halo Wars was designed specifically for Xbox 360(R) and
brings a genre that has typically thrived on the PC seamlessly to consoles.
From specialized controls to redesigned resource management and unit command,
Halo Wars gives you the fluid strategy experience you've been waiting for on a

    About MEGA Brands

    MEGA Brands is a trusted family of leading global brands in construction
toys, games & puzzles, arts & crafts and stationery. They offer engaging
creative experiences for children and families through innovative,
well-designed, affordable and high-quality products that deliver on our
Trusted Brands promise. Visit for more information.
The MEGA logo, A Family of Trusted Brands, Mega Bloks, Rose Art, MagNext and
Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.

    About Twentieth Century FOX Licensing & Merchandising

    A recognized industry leader, Twentieth Century FOX Licensing and
Merchandising licenses and markets properties worldwide on behalf of Twentieth
Century FOX Film Corporation, Twentieth Television and FOX Broadcasting
Company, as well as third party lines. The division is aligned with Twentieth
Century FOX Television, one of the top suppliers of primetime entertainment
programming to the broadcast networks.

For further information:

For further information: Harold Chizick, Vice-President, Media and
Corporate Communications, MEGA Brands, (514) 333-5555, ext. 2338,

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