Media/Photo Op Advisory - Toronto and Region Conservation program counters 'Nature Deficient Disorder'

    Winged Migration program keeps disadvantaged youth connected to nature

    TORONTO, Oct. 18 /CNW/ -

    Photo/Interview Opportunities:

    -   Tour of Tommy Thompson Park (TTP) and TTP Bird Research Station
    -   Grade 6 students from St. Aidan Catholic School learning about bird
        migration and the banding and release of birds
    -   Representatives from Toronto District School Board, Toronto Catholic
        District School Board, Toronto and Region Conservation (TRCA),
        Imperial Oil and TD Friends of the Environment

    News Facts:

    -   Urbanization, poverty, growth of television programs targeted to
        young children and lack of funding for youth-oriented nature programs
        is causing many children to be affected with 'Nature Deficient
    -   Nature Deficient Disorder was first coined by Richard Louv, whose
        recent book, Last Child in the Woods: Saving Our Children from Nature
        Deficit Disorder, explores the impact that the disconnect from nature
        can have on future generations.
    -   Toronto and Region Conservation is fighting against the growing
        number of school-age children who are affected with Nature Deficient
        Disorder by taking them out of the classroom and into the natural
        environment with its Investigating The Living City Spaces Programs.

    Event information:


    -   The Investigating The Living City Spaces: Winged Migration program
        helps students from Grades 4 to 7, in low socio-economic areas in
        Toronto, to better connect with nature.
    -   The program began in 2004 and has been supported by the Imperial Oil
        Foundation for the past two years. The TD Friends of the Environment
        Foundation started supporting the program in 2007. Approximately
        2,500 children have participated since program inception.
    -   Tommy Thompson Park is an internationally recognized bird-watching
        area situated on the north shore of Lake Ontario.
    -   Lunch will be served.

    WHEN:   October 23, 2007 at 11:30 a.m. (recognition ceremony to celebrate
            the program's success and sponsors). Interested media may
            participate in the tour/bird-banding aspect of the program with
            St. Aidan Catholic School students, but must arrive promptly by
            9:45 a.m.

    WHERE:  Tommy Thompson Park, at the foot of Leslie Street, Toronto

    Approved Quotes:

    "In order to have our future generation have the same sense of urgency
and respect for the earth as we do, we need to provide them with opportunities
to experience nature," said Gerri-Lynn O'Connor, Chair, Toronto and Region

    "Imperial actively sponsors innovative programs that support
environmental conservation, leading research and increasing environmental
awareness among Canadians," said Monica Samper, president, Imperial Oil
Foundation. "That's why we're so pleased to sponsor the Winged Migration
program and bring this exciting education opportunity to school children."

    "I learned a lot more about birds than I thought I did! Before this trip,
I kept thinking, how much can a bird do, all it does is fly and eat all day.
But after this trip I've learned that a bird has a lot more to do than
that..." Grade 6 student who attended the program in the past.


For further information:

For further information: For media information, contact: Brown & Cohen
Communications and Public Affairs Inc., (416) 484-1132, Rowena Calpito at ext.
4, or Wendy Kauffman at ext. 3

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890