Media/Photo Op Advisory - North America's Largest Eco-Business Zone Launches in Toronto

    - Project Green to transform 12,000 hectares of Toronto's lands into
    world-class eco-business region -

    TORONTO, Sept. 30 /CNW/ - On October 9th, Canada's largest airport and
employment area, home to 12,500 businesses with 355,000 employees, will be
going green at the official launch of Partners in Project Green: A Pearson
Eco-Business Zone.
    Initiated by the Greater Toronto Airports Authority (GTAA) and Toronto
and Region Conservation (TRCA), Partners in Project Green is a growing
community of businesses, governments and communities committed to working
together to green their bottom line.
    The project aims to develop North America's largest eco-business zone on
over 12,000 hectares of land surrounding Toronto Pearson International Airport
where resource efficiencies, green technology purchasing blocks, sustainable
employee transportation initiatives and other innovative programs will set a
new standard for businesses around the world.

    What:     Launch of Partners in Project Green

    When:     Thursday, October 9
              5:30 to 8:30 pm (Cocktails at 5:30 p.m.; Ceremony at 7:00 p.m.)

    Who:      Businesses from the surrounding area have been invited to join
              Environment Minister John Gerretsen, MPP; Natural Resources
              Minister Donna Cansfield, MPP; Mississauga Mayor Hazel
              McCallion; Brampton Mayor Susan Fennell; Peel Region Chair Emil
              Kolb; Chief Administrative Officer for Toronto and Region
              Conservation, Brian Denney; and President and CEO of the
              Greater Toronto Airports Authority, Lloyd McCoomb.

    Where:    Infield Terminal, Toronto Pearson International Airport (For
              directions and map to Infield Terminal please go to:

    Event includes: Formal ceremony and program launch, highlights of the
Pearson Eco-Business Zone Program and interview opportunities.
    For more information, visit

For further information:

For further information: For media registration, contact: Brown & Cohen
Communications and Public Affairs Inc., at (416) 484-1132; Rowena Calpito,
ext. 4,; Kendra Dubyk, ext. 5,

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