Media/Photo Op Advisory -- Toronto paddlers take on the Don River

    - Annual Paddle the Don! to take place May 3 -

    TORONTO, April 27 /CNW/ - More than 400 people are expected to descend
the Don River, which runs through Canada's largest urban region, at the 16th
annual Paddle the Don! The popular event is an annual celebration of the
environmental significance of the Don River watershed. The event also gives
individuals and corporate teams the unique opportunity to explore the Don
River up- close by paddling 15 km from Ernest Thompson Seton Park to the mouth
of the River at the Keating Channel.
    The event is organized by Toronto and Region Conservation (TRCA), The
Conservation Foundation of Greater Toronto, the Wilderness Canoe Association,
the City of Toronto and the Don Watershed Regeneration Council, along with the
support of many dedicated volunteers, generous sponsors and watershed
    The Paddle the Don pledge program began in 2002 and paddlers have raised
$183,000 to date. These funds are held by the Conservation Foundation of
Greater Toronto and will go directly towards regeneration and naturalization
projects in the Don watershed.

    WHAT:    Paddle the Don!

    WHO:     Spokespeople from TRCA & the Don Watershed Regeneration Council,
             Sponsors, and public officials from the municipal and provincial
             levels of government, and paddlers of all ages at the Launch
             Site and Take-Out Site

    WHEN:    Sunday, May 3, 2009
             8:15 a.m. Welcoming speeches and first launch of the day at the
              Launch Site
             8:30 a.m. - 12:30 p.m. Paddlers begin launching at Launch Site
             10:30 a.m. - 2:30 p.m. Paddlers begin arriving at Take-Out Site
             11:00 a.m. Start of Banrock Station Landing Party at the
              Take-Out Site.

    WHERE:   Launch site: The paddle starts at Ernest Thompson Seton Park,
             access the park via the entrance to Wilket Creek Park and
             Sunnybrook Park on the west side of Leslie Street, just north of
             Eglinton Avenue, and follow the signs to the Paddle.

    Take-Out Site: The Paddle the Don take-out located in the parkette on the
                   northwest corner of Villiers Street and Don Roadway.

    Other Sites for photo/video opportunities available at:

    Overlea Blvd (bridge is located east of Millwood Road)
    Leaside Bridge (Millwood Road South)
    Pottery Road (Between Bayview Ave and Broadview Ave.)
    Bloor Viaduct (Bloor St just west of Danforth Ave.)
    Queen Street (Between Bayview Ave and Broadview Ave.)
    Riverdale Park (West of Broadview Ave. between Danforth Ave. & Gerrard
     St. E.)

    Toronto and Region Conservation

    With over 50 years of experience, Toronto and Region Conservation (TRCA)
helps people understand, enjoy and look-after the natural environment. Our
vision is for The Living City(R), where human settlement can flourish forever
as part of nature's beauty and diversity. For more information, call
416-661-6600 or visit us at

For further information:

For further information: For media information, contact: Rowena Calpito,
Supervisor, Media Management, Toronto and Region Conservation, Tel:
(416)661-6600 ext 5632, Mobile: (416) 358-3446, E-mail:

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