Media Tour Invitation - Sims Recycling Solutions Canada to Conduct Media Tour of Electronic Waste Recycling Plant

    BRAMPTON, ON, April 21 /CNW/ - There are many hazardous components
sitting in our waste electronics that you may not know of or be able to even
see. For instance, many laptop screens and televisions contain mercury lamps.
If improperly handled and released into the atmosphere, mercury can circulate
between air, water and soil impacting the overall health of the planet,
including animals and humans. Mercury is a highly toxic substance particularly
damaging to the developing fetus and young children. According to the Clean
Air Foundation "just one gram of mercury can contaminate an eight-hectare lake
to the point where the fish in that lake are not edible for one full year."
    April 22 is Earth Day. This day was designed to encourage
environmentally-aware behaviors, including increased recycling, improved
energy-efficiency, and reduction in disposable items. To celebrate, Sims
Recycling Solutions Canada invites the media to learn more about the safe and
secure disposal and recycling of electronic waste on Wednesday, April 22,

    Media Invitation

    WHO:   Sims Recycling Solutions Canada


    -   Media tour of Brampton, Ontario recycling facility.
    -   Photo and video opportunities of the arrival of the first truckloads
        of electronic waste from the Ontario Electrical Stewardship's WEEE
    -   Learn more about how to safely and securely dispose of electrical and
        electronic equipment, including data shredding from hard drives.

    WHEN: Wednesday, April 22 - 9:00 a.m., 3:00 p.m., 5:00 p.m.

    Carol Hochu, Executive Director from the Ontario Electronic Stewardship
will be on-site at the Brampton facility for the 9:00 a.m. tour and available
for questions and comments on the recently announced WEEE Program between 8:30
a.m. and 9:00 a.m.

    WHERE: Sims Recycling Solutions Canada Brampton, Ontario facility; 275
Steelwell Road, Brampton, ON L6T 0C8 (Take Hwy. 401 east to Hwy. 410 north,
exit right at Steeles Avenue, Turn right on Tomken and immediate right on
Steelwell Road.)

    -   Rain or shine event
    -   Please wear long pants, boots or closed-toe, flat shoes.
    -   Please contact Alicia Skalin (905) 278.5500 x 225 or Lisa Belanger at
        (416) 553.8106 to confirm your tour and time.

    Sims Recycling Solutions Canada is part of Sims Recycling Solutions, the
world's largest electronics recycler with No. 1 market positions in the United
Kingdom, Continental Europe, North America, Australia and Asia.
    Sims Recycling Solutions is a subsidiary of Sims Metal Management, a $8
billion (Australian) publicly-traded company that is the world's largest
metals recycler with No. 1 or No.2 market positions in Australia, New Zealand,
United Kingdom, the US and Canada.
    Sims Metal Management has been named as one of the Global 100 most
Sustainable Corporations in the World at the 2009 World Economic Forum in
Davos, Switzerland

For further information:

For further information: Media contact: Alicia Skalin, Hyperactive
Communications, Phone: (905) 278-5500 x 225, E-mail:; Lisa Belanger, Hyperactive Communications, Phone:
(416) 553-8106, E-mail:

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